Tribute Funeral Services

Web Design & Development

Have been committed to providing affordable funeral services to the western suburbs of Melbourne for over 45 years. Their mantra is ‘we don’t charge extra for exceptional service’. They offer support, advice, and assistance to loved ones organising funeral services for their dearly departed. They are a truly caring and professional company.

Transformation

AFTER

BEFORE

Visit Website

https://tributefunerals.com.au

Before

After

Objective

Star Digital helped Tribute Funeral Services completely revamp their existing website as it was slow and underperforming. The Tribute team knew their website needed updating and to become device responsive. Their site had content however it was not set out in a clear, and concise way and wasn’t adding any value to the personality and care Tribute take with their clients, it simply wasn’t connecting with their community. It was important for Tribute to differentiate their new site from others in the online space

They were dreaming of offering additional services to their client’s families and had received a lot of feedback about integrating and setting up an ecommerce shop for families to purchase products such as caskets, jewellery, urns, and keepsakes. They needed an easy way for families to discover and take advantage of the comprehensive assistance Tribute offers.

Approach

We needed to create and develop a website that encapsulated the heart and soul of the business to website visitors. Tribute has a funeral home that is spacious, light, warm and inviting, and their website was not capturing and reflecting that.

We helped create a new tagline heading ‘helping families and friends honour their loved one’ as this expresses the care, compassion and professionalism Tribute Funeral Services takes with every client.

The Tribute website was built utilising WordPress, we were able to deliver our client with a robust site that comprised their key content, targeted pages and had ecommerce functionality.
Star Digital thrive as ecommerce development experts. Product descriptions, imagery and navigational flow give more depth and visual appeal, and smooth filtering options help prospects find the product they are after.

The new website design created an enhanced viewing experience for both desktop and mobile. The bright white roses and elegant navy-blue contrast on the homepage draws the uses attention and within seconds the vibrant orange is used effortlessly to draw the user’s eye to strategic Call-to-Actions.

Incorporating the verified reviews through Funeral guide helps to promote community confidence and diminishes any risk feeling upon visiting a new website.

Impact

The team at Tribute Funeral Services noticed positive feedback and analytics right from the websites launch.
Their website now perfectly accommodating for prospective clients’ families’ requirements and is generating more leads than ever before.

Being mobile friendly has had great change to user engagement and they are selling more products they had hoped for through their online store, they have revolutionised the funeral parlour industry offering as they are now accommodating families for all their needs in a helpful and respectful way.