Craig Francis Music

Our approach was to immerse ourselves into the user persona of looking and deciding on a wedding band to perform at a wedding. What were the motivations and needs to make a purchasing decision?

The first representation or judgement if you like, of a live wedding bands website is the initial 3 to 7 seconds. In that time a user must develop trust, see the business as an authority, coupled with social acceptance and proof, this is the biggest day of our life remember, careful placement of content, videos of live performances are sure to be a hit, who doesn’t want to try before they buy.

We sought to create and convey the message of the importance of hiring a punctual, professional, quality live wedding band as well as selling the performers themselves and inviting users to view live performances.

The website had to be dynamic and capture attention through enhanced user engagement, and we wanted to remove as much clutter and distraction as possible. Organising the elements in terms of importance, highlighting and showcasing important aspects and focusing attention where we wanted it were vital.

We incorporated a warm inviting gold colour contrast throughout the website as psychologically it evokes feelings of sophistication, elegance, style, professionalism and success, all key attributes of the Craig Francis Music team.

This was a dramatic change from the previous white heavy website. Although we were conscience not to be too heavy or aggressive with the colour schemes, we achieved a subtle flow of change to space and separated certain elements to give visual breathing room.