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Essendon Health & Sports Centre

Web Design & Development

Health & Sports Centre logo
Do you suffer from any type of muscular, joint, or nerve discomfort? An accident caused by sitting at a computer or gadget for too long, an exercise-related injury, a trip-related injury, or occupation-related harm? At Essendon Health and Sports Centre, we have 3 chiropractors who believe in establishing a diagnosis in order to treat the underlying cause of a problem as well as provide symptomatic relief. Essendon Health and Sports Centre have been providing quality chiropractic care to the community for over 25 years. For relief from your headache, neck and lower back pain we are open in the early morning, later evening and Saturday mornings to cater for busy schedules.

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Health & Sports Centre homepage

Objective

Essendon’s goal is to provide the best possible service and solutions for its clients. To do this, they knew that strong communication between them would be key in achieving their business objectives while also ensuring professionalism throughout all aspects of what we do at Essendon health & sports centre.

They recognized that providing a superior overall digital experience would help them maximize the effectiveness of their existing marketing efforts. There was a lot of debate about how to make the endeavour a success. Getting the correct message to the proper audience was an important component owing to their distinctiveness and value propositions. The key is to make an impression. They may not always be the most attractive or charming, but they are unique and distinctive because of what makes them so special: their message. As a result, it was critical for the project to get this right and ensure that content was delivered accurately and without mistakes or errors when online.

Unfortunately, as is often the case, the concepts behind the message differ significantly from what is delivered. The website of the Essendon Health and Sports Centre, which was known to be out of date, bland, and didn’t relate to the organization’s value claims or sector expertise, was updated by Star Digital Marketing.

Having a more user-friendly website was critical in making it easier to browse and locate items on the site. They wanted a method to bring their site up to date while also making usage easier. They wanted the user experience on this website to be as smooth, quick, and simple so that they could focus more time on promoting items rather than struggling with complicated websites with busy layouts or lengthy load times.

Approach

We are always looking for ways to improve our services and ensure that we provide the best experience possible. This meant starting with a new design, rather than continuing on what was outdated! The story of a company’s success is important but it doesn’t come full circle until you’re able to see how all aspects connect together- from content strategy to user interface development. We pride ourselves not only in crafting custom websites tailored specifically towards each client’s individual needs.

The Essendon Health and Sports Centre has a range of services available, but this was not shown on their basic site template. The design made it difficult for users to find what they needed as there was no content or information present online which would help them navigate around the page easily- many people had gone straight past without noticing.
We knew that the majority of site visitors were using mobile devices so we had to make sure all their experiences on our website were great. We did this by ensuring every content item, whether it’s a landing page or product information page was optimized for viewing with limited screen space available because people don’t always read everything when they’re browsing online nowadays!

The persuasive content message was built by Start Digital and includes a user-friendly dropdown menu. To make the website more appealing, we added product pictures for aesthetic appeal as well as to enhance conversion rates on our completed site; all of this makes it easier than ever before! The programming techniques used in building this particular web design are responsive using WordPress CMS software which ensures that your information loads quickly no matter what device you’re accessing them from – whether desktop computer or smartphone.

Impact

After the new website went live, Northcote Chiropractic Centre witnessed a considerable improvement in revenue. Their online presence began to rank organically for important keywords on Google, and their prior clients praised them for the improved website and how well it appeared. Now that they have a fully optimised device-friendly website, Northcote Chiropractic Centre inquiries have dramatically increased. Working in a time-sensitive business with click-to-call functions has helped them improve their conversion rates and, as a result, client acquisition. Because Star Digital is Northcote Chiropractic Centre’s strategic marketing partner, our marketing professionals verified that all Search Engine Expectations and Demands were satisfied. User experience was also considered.

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Responsive

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This Website is Designed to Fit Perfectly on Every Device.

Technologies

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WordPress

Visual Composer

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Photoshop

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