Landmark Computers

Web Design & Development

Established in 1994, they are Melbourne’s best computer shop, dedicated to serving business customers from across Australia. They have an unparalleled range of the latest laptops, desktops, software, computer parts and everything else in IT. They also offer affordable computer and laptop repairs, as well as MAC, iPad, and iPhone repairs.

Transformation

Before

After

Objective

Landmark Computers’ mission was to create the finest possible platform for its customers to showcase their products and services. They recognised that enhancing the overall digital experience would benefit their current marketing strategy.

The goal was to effectively convey an idea and message to a target audience in order to improve sales and develop loyalty. Their key value proposition, as well as their unique selling proposition, was being ignored.

Unfortunately, as is so frequently the case, the intent of the message differs from that which is delivered. Landmark Computers engaged Star Digital Marketing to assist it to modernise its website and creating a more exciting attention-grabbing experience for customers. The firm was aware that its website was out of date, uninteresting, and lacked links between visual elements or the company’s value propositions and industry knowledge.

They wanted to improve their site’s appearance and interface, as well as make it more user-friendly. It was a lot simpler for customers to locate certain items on their website.

Approach

We needed to acquire a narrative going, and we didn’t want to start from scratch. We couldn’t simply keep using old interface templates since they were outdated.

That would not be in keeping with our established strategy. We like to build and develop a distinct site, convey a specific message, and expand online brand exposure. We wanted to keep the colour scheme consistent across the site, but with a greater degree of contrast. To improve usability, modify and update the design.

When a potential client first visits your website, they will do an immediate risk vs. reward analysis. The better you know what makes Landmark Computers distinctive and emphasises its selling points rather than competitive features or pricing data; the might entice them to buy.

As the majority of visitors to your site were using a smartphone, it was critical to making sure that any device could view the information properly in order to take advantage of the current traffic and boost conversions and purchases.

Knowing which design choices are based on real data, not personal preferences, rather than assumptions is a key element of comprehending your client’s analytics and data metrics. The client was considered throughout the design and creation of the landing page, product information, and descriptions to ensure that they were tailored to their needs and expectations.

With the help of a product drop-down menu and visually appealing design, Star Digital was able to develop a content messaging strategy for their new range. They also uploaded photos of how it looks when you buy one item from this particular brand so that customers can see what they will get before making an order. WordPress CMS had been used in creating websites alongside other powerful marketing tools such as email campaigns which helped them connect with more potential clients.

Impact

To create a website for Landmark Computers, Star Digital used its expertise in organic search traffic and conversion rates to make sure that the site would be successful. Not only did they maintain existing levels of web visitors with this new digital marketing campaign strategy; but it also resulted in even greater conversion rates.

Star Digital is the strategic marketing partner for Landmark Computers, and as such, we helped craft an optimised site structure that would meet all expectations set forth by Google’s algorithm. Our team also made sure to include user interface design elements like buttons or scroll bars in order to create a high-quality digital experience on their end too!

Gallery

Adoptive

Responsive

Fast

This Website is Designed to Fit Perfectly on Every Device.

Technologies

WordPress icon

WordPress

Colours

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