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Northcote Chiropractic Centre

Web Design & Development

Northcote Chiropractic logo

Northcote Chiropractic Centre is a trusted clinic in the Northern Suburbs of Melbourne that has been helping people get back on their feet since 1980. They offer treatments for everything from neck pain to hip replacement surgery with experienced doctors and myotherapists who are committed deliver top-notch service every time!

The Northcote Chiropractic Centre is a well-established clinic in the Northern Suburbs of Melbourne, Australia. Since 1980 they have helped countless numbers find relief from their joint and muscle problems through chiropractor treatment with experienced professionals who are committed to giving each client personal care that fits his or her needs perfectly!

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Northcote Chiropractic homepage

Objective

The Northcote Chiropractic Centre website is a revolutionary design that has been carefully crafted to meet the needs and wants of its users. First-time visitors have an accurate understanding of what they’re looking at, while experts will be able to explore every facet without feeling overwhelmed with information overload due in part to our intuitive interface which allows them easy navigation from one page or section altogether! Their website was outdated and loaded with unnecessary material, which made it hard for them to implement the content architecture. This ultimately led to a lot of wasted time as they were unable to get anything done because there wasn’t enough space on their site! They knew that if they wanted to improve their results, then it would take more than just a fresh website. They needed the help of an experienced digital marketing professional like Star Digital Marketing who could make sure there were no snags in design or functionality on this new site and meet or exceed industry standards for user experience. The main issue was that their value propositions were being misunderstood, and this had to be addressed in order for them to better serve their clients. Another problem they discovered was that their website wasn’t device-friendly, having been designed so long ago. The analytics data revealed that the majority of their visitors came from mobile devices. As such, it was important for us to ensure our site navigation functions well on a variety of platforms so we could appeal across all demographics and achieve success with this campaign!

Approach

Northcote Chiropractic Centre needed to be able to contact and interact with their clients as soon as possible. The old website had basic functions such as call-to-action usefulness, which quickly directs visitors towards conversion; it also sported an ancient design that wouldn’t entice any potential customer or patient looking for more information about chiropractor services, from home on desktop devices – someone might think they’re just not interested enough when really all we need is one click. The goal of the new website was to reduce confusion and provide a more holistic experience for visitors by removing some of the clutter. The content that was being lost within the basic site template they had, however, proved difficult to find. The site’s design was not appealing to users and there wasn’t any content on it, so people couldn’t find what they needed. A clean layout makes your website easier for visitors by providing them with all the information in one place at first glance which means less time wasted scrolling around aimlessly looking for something specific when you could just tap into our brains’ natural search capabilities instead. Northcote Chiropractic Centre has created a methodical website that is discoverable and links to ensure their high ranking on search engines. This will help them get more customers, who can then be impressed with how trustworthy the Northcote Chiropractic Centre really operates in comparison with other nearby businesses. The site was updated to improve its search engine friendliness and include new images. We decided to build a blog section for Northcote Chiropractic Centre since they are enthusiastic about what they do. Adding more value was something Northcote Chiropractic Centre was enthusiastic about, so we created a blog area for them to share their knowledge with their visitors. In an effort to make sure that the company’s website is found by users and search engines, we designed it with SEO in mind. We used a branding colour for their design which helped create a beautiful yet functional site – one where consumers’ attention can be focused on your products instead!

Impact

After the new website went live, Northcote Chiropractic Centre witnessed a considerable improvement in revenue. Their online presence began to rank organically for important keywords on Google, and their prior clients praised them for the improved website and how well it appeared. Now that they have a fully optimised device-friendly website, Northcote Chiropractic Centre inquiries have dramatically increased. Working in a time-sensitive business with click-to-call functions has helped them improve their conversion rates and, as a result, client acquisition. Because Star Digital is Northcote Chiropractic Centre’s strategic marketing partner, our marketing professionals verified that all Search Engine Expectations and Demands were satisfied. User experience was also considered.

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This Website is Designed to Fit Perfectly on Every Device.

Technologies

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WordPress

Visual Composer

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Photoshop

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