Star Digital Marketing was engaged to assist the team at Western Sydney Building Supplies in relocating their brand and positioning in the market. They imagined a location that was simple to use and that highlighted not only their skills and marketplace differences but also their track record of completed work.
They are a well-established firm with a large client base, but they desired to construct a more engaging website that would allow clients who were using the site now as well as those who might visit in the future to contact them easily and locate what they need depending on their consumer persona.
The Star Digital Marketing staff are experts in determining what modifications to a website result in tangible improvements and why. We understand how internet users browse and journey, which is why the Western Sydney Building Supplies team were in good hands with the Star Digital Marketing firm.
We needed to be able to attract the attention of different types of customers with a website like Western Sydney Building Supplies, which caters to a variety of Building Supplies needs. Our first impression of the homepage was that it was a little bland; they had the right mindset with their images and points of distinction underneath, but the colour contrast didn’t have an organic flow sensation.
The digital marketing team at Star Digital has been hard at work to improve their SEO strategy. They’ve introduced new service pages, geo-targeted locations with high potential for search engine traffic based on content popularity and other factors that they believe will boost SERPs (search engine results page), as well as an overall branding image/design designed around expansion into future development opportunities within the industry which should provide them more visibility among users who conduct keyword searches online using popular platforms.
We wanted to create a design that would be able to represent the company’s life cycle. The team collaborated with everyone in order for them all to have their branding message and unique selling proposition at front of every page.
To reflect the owners’ personalities, we wanted to create a fun and professional atmosphere. For this reason, our aim was to ensure that everyone in Melbourne had easy access to Building Supplies, regardless of their hobbies or location, so that no one would be prevented from obtaining them.
It was critical to have a content strategy that would allow different user personas to easily access the site and offer them a great user experience so that potential clients may find you.
It’s a priority for the team. We incorporated punctuality, professionalism, and dependability as selling and product features at Western Sydney Building Supplies, so they’re woven throughout the site to attract visitors to connect with us right away.
Star Digital applied its experience with organic search traffic and conversion rates to ensure that the project would be a success when it created a website for Western Sydney Building Supplies. The brand’s new digital marketing campaign approach not only maintained the previous levels of web traffic but also resulted in even higher conversion rates.
Call-to-Actions have helped them capitalise on their present SEO marketing strategy, resulting in increased conversions and customers. Page structure improvement has allowed users to engage more and improve user engagement. Furthermore, prominent Call-to-Actions have also helped leverage traffic for a business’s online presence.
This Website is Designed to Fit Perfectly on Every Device.