AI search
AI SEO Agency
AI SEO is not a new channel bolted onto the old one. It is the same job with a harder audience. A model has to find you, work out what you sell, decide you are credible, then name you in an answer that mentions two or three businesses instead of ten links. That is a narrower door, and it rewards the businesses that are easiest to verify.
- One client per industry, so your competitor cannot buy the same work
- Technical SEO underneath, AI visibility on top
- Reported in citations and mentions, not vanity scores
Why it matters now
The click is no longer the only outcome worth winning.
A customer who reads “three good options in Melbourne” and rings one of them never shows up in your click data as a search visitor. They arrive as a direct call or a branded search. If you only measure sessions, AI search looks like a slow decline rather than a shift in where the decision happens.
So the work splits in two. First, be the sort of source a model can safely quote: clear pages, consistent facts, structured data, credentials it can check. Second, be mentioned often enough elsewhere that your name turns up when the model goes looking.
Neither of those is a trick. Both are slower than buying clicks, and both keep paying once they land.
Why this works
Models do not pick the best business. They pick the one they can verify.
The gap between being good and being quotable.
Every category has a business that is genuinely the best at what it does and is invisible in AI answers. The reason is usually mundane. The site never says plainly what the business sells. The services are buried in a brochure PDF. The business name is spelled three different ways across the web. There is nothing a model can check.
Fixing that is unglamorous and effective. We make the facts consistent, mark them up so they can be read without guessing, and give each real question a page that answers it in full. Then we go and earn the mentions that make a model confident.
It is the same instinct behind good SEO, applied to a reader that cannot ask you to clarify.
What this includes
What an AI SEO engagement actually involves.
Entity and schema work
We make your business unambiguous to a machine: one business entity, with the name, location, services and credentials consistent across your site, your profile and the sources models read.
Answer-shaped content
We find the questions buyers actually type into an assistant, then build pages that answer them completely enough to be quoted rather than skimmed.
Technical foundations
Crawlability, speed, internal links, clean markup and an llms.txt. Nothing exotic, but an assistant will not fight a slow or confusing site to understand you.
Authority and mentions
Digital PR, citations, reviews and the third-party references that make a model confident naming you instead of hedging.
Visibility measurement
We put your questions to the major assistants, log who gets named, and track your share of those answers month to month.
Conversion after the answer
An AI referral arrives knowing more and expecting less friction. We make sure the page they land on closes rather than re-pitches.
Scope
What the service can include.
Every engagement is scoped to what the site actually needs. Nothing on this list is billed because it appears on a list.
- AI search visibility baseline across the major assistants
- Entity and structured data consolidation
- Answer-shaped service and question pages
- Technical SEO and crawlability foundations
- llms.txt and machine readable site signals
- Digital PR, citations and review growth
- Competitor share of answer tracking
- Monthly AI visibility reporting
Straight answers
What we get asked for and will not do.
ClaimedYou can prompt your way into AI answers.
ActuallyThere is no prompt that makes an assistant recommend you. What it says about your category comes from what it can read and verify about the businesses in it.
ClaimedAI SEO replaces SEO.
ActuallyIt extends it. The crawl, the index and the links still decide a great deal of what a model retrieves. Dropping SEO to chase AI visibility removes the foundation the visibility sits on.
ClaimedStuffing pages with AI keywords helps.
ActuallyIt does the opposite. Models summarise and compare, so padding makes a page harder to extract from and easier to skip.
ClaimedVolume of content is the lever.
ActuallyA hundred thin pages give a model a hundred chances to find you unconvincing. Fewer pages that finish the question work better.
How we work
From first audit to measured result
- 01
Baseline
We run your questions through ChatGPT, Gemini, Perplexity and AI Overviews and record exactly who gets named today, including you if you are named at all.
- 02
Diagnosis
Technical audit, entity audit and a content gap list, scored by the commercial value of the question rather than search volume alone.
- 03
Build
Schema, structure and the first set of answer pages. This is where most of the early movement comes from.
- 04
Authority
Mentions, citations and reviews, built steadily. The slowest part, and the hardest for a competitor to copy.
- 05
Report and repeat
Monthly visibility reporting, then the next round of questions. AI answers move, so the work is a loop rather than a launch.
What better performance looks like
The outcome we are actually working toward.
Being named in AI answers puts you in front of buyers at the moment they are choosing, and the entity and content work underneath it keeps improving conventional search at the same time.
Plain english
The words, defined.
- AI SEO
- The practice of making a business findable, understandable and quotable by AI search tools, rather than only ranking in a list of links. Also sold as LLM SEO, AEO or GEO depending on who is selling it.
- LLM SEO
- The same work named after the technology. Optimising for large language models, covering both what they retrieve live and how your brand is represented in what they already know.
- Citation
- A named reference to your business, or a link to your page, inside an AI generated answer. The closest thing AI search has to a ranking position.
- Entity
- The machine readable version of your business: a single identity with a name, location, services and credentials that can be matched against other sources.
- Retrieval
- The step where an assistant fetches live sources before writing an answer. Fast to influence, which is why technical and schema work moves first.
Proof, not promises
Thirty-two Australian businesses, rebuilt and measured.
Every build in our showcase is a live site you can open, scroll and judge for yourself — with the brief, the approach and the result written up beside it.
- 32client builds in the showcase
- 6answer engines we optimise for
- GooglePartner certified agency
Honest fit
We would rather tell you now than in month three.
A good fit if
- You sell something considered, where a buyer researches before they ring
- You are already reasonable at SEO and want the next thing
- You can hold your nerve for six months of compounding work
- You want the only agency in your category, not a shared one
Probably not if
- You need leads this fortnight, which is a paid search conversation
- You want a guaranteed mention in ChatGPT
- You are not willing to change anything on the website
- Your competitor got here first and took your industry
Questions
AI SEO agency, answered
Is AI SEO different from normal SEO?
It overlaps heavily, and a site that already ranks well has a head start. The difference is that a model has to understand and trust you, not just match a keyword, so entity clarity, structured data and third-party mentions carry more weight than they used to.
How long before we see anything?
Technical and schema fixes often show up in assistant answers within weeks, because retrieval moves faster than ranking. Authority work takes months. We report from month one so you can see which is moving.
Can you guarantee ChatGPT will mention us?
No, and anyone who does is selling something else. We can make you the easiest business in your category to verify and quote, and we can show you the change in how often it happens.
Do we need to rebuild the website?
Usually not. Most sites need structure and markup work rather than a rebuild. If the site is genuinely holding you back we will say so, and the free website audit will show you why.
What does it cost?
It depends on the size of the site and how competitive the category is. We quote after the audit, and we will tell you if the honest answer is that SEO is the wrong spend for you right now.
Do you work with businesses outside Melbourne?
Yes. We are based in Melbourne and work with clients across Australia. AI search has no suburb, so location matters less than it used to, except for local service businesses where we still do the local work properly.
Works well with
Where this fits in the rest of the work.
Find out what an AI search engine says about you today.
We will run your brand through the answer engines your customers actually use, show you what comes back, and tell you plainly whether we can improve it.