Demand and operations
Google Ads Management
Paid search is the fastest way to find out what your market actually responds to. Tell us the budget and we build the plan around it — as many relevant services as that number will genuinely carry, and no pretending otherwise.
- Packages built to your budget, Google and Bing
- Click and click-fraud monitoring on every account
- Monthly reporting on every plan, no exceptions
Why it matters now
Most underperforming accounts are measuring the wrong thing.
Before we touch a bid we check that the conversions are real: that the tag fires once, that a form view is not counted as a submission, and that phone calls make it back into the account. A surprising number of accounts we inherit are optimising towards a conversion that never happened.
After that it is unglamorous discipline — search term review, negatives, account structure, ad copy testing, bid management, and landing pages that keep the promise the ad made. Plus click-fraud monitoring, because bots on your ads distort every number above.
Before the bidding
A surprising number of the accounts we inherit are optimising towards a conversion that never happened.
Fix the measurement, then argue about bids.
Nearly every underperforming account we take over has the same root cause, and it is not the bidding strategy. The conversion the algorithm is optimising towards is not real. A tag fires twice. A form view is counted as a submission. A thank-you page is reachable directly. Phone calls — often the majority of enquiries for a service business — never make it back into the account at all.
Smart bidding will faithfully chase whatever you tell it to chase. Give it a broken signal and it will spend the budget beautifully on the wrong thing, and the reports will look fine. So the first week is always tracking: Tag Manager, GA4 and Google Ads wired together properly, call tracking where it applies, and a deliberate test that the numbers mean what they claim.
After that it is discipline rather than cleverness. Search terms reviewed and negatives maintained weekly. Account structure tight enough to read at a glance. Ad copy tested in a structured way rather than swapped on instinct. Click and click-fraud activity monitored, because bots on your ads distort every number above them.
Pricing follows the budget rather than the other way around. Tell us the number and we will build the campaign around it and say plainly what it will and will not reach — how many keywords, Google alone or Google and Bing, which networks, what creative. There is an initial setup fee that varies with scope, and a report every month regardless of how the month went.
What this includes
What management covers.
Campaign development and strategy
Initial build, advanced keyword research and selection, industry analysis and a structure that can be read at a glance.
Conversion tracking
Tag Manager, GA4 and Google Ads wired together properly, with goal tracking and call tracking where it applies.
Ad copy and testing
Copywriting, structured performance testing, dynamic keyword insertion, and ongoing keyword development.
Remarketing and display
Text and banner remarketing, Display, YouTube video ads, customer and audience match.
Bing as well as Google
Microsoft Advertising run alongside Google where the audience justifies it, rather than as an afterthought.
Monitoring and reporting
Bid management, geotargeting and account settings monitored, click and click-fraud activity watched, and a monthly report either way.
Scope
What the service can include.
Every engagement is scoped to what the site actually needs. Nothing on this list is billed because it appears on a list.
- Account and tracking review
- Search campaign structure
- Keyword and negative keyword management
- Ad copy and asset development
- Landing page alignment
- Budget and bidding strategy
- Conversion tracking and CRM attribution
- Ongoing optimisation and reporting
Straight answers
Paid search folklore, corrected.
ClaimedPerformance Max does everything, so management is optional.
ActuallyIt does a lot, opaquely. Without brand exclusions, asset discipline and clean conversion data it will happily spend your budget buying traffic you already had for free.
ClaimedMore conversions means the account is working.
ActuallyNot if half of them are form views or duplicate fires. Lead quality and cost per genuine enquiry are the numbers; conversion count is the vanity version.
ClaimedAds will improve our organic rankings.
ActuallyThey will not, directly. What they will do is tell you within weeks which questions actually convert, which is the best possible input into the content plan.
How we work
From first audit to measured result
- 01
Audit what exists
Structure, tracking integrity, wasted spend and competitive position — and a clear view of what is salvageable.
- 02
Set the budget and the plan
You tell us the number; we build the campaign around it and say what it will and will not reach.
- 03
Build and launch
Keyword research, structure, copy, landing pages and tracking, verified before spend starts.
- 04
Manage and report
Weekly negatives and bid work, up to two consultations a month, and one clear report.
What better performance looks like
The outcome we are actually working toward.
Better paid search performance means more relevant queries, clearer conversion data, stronger landing pages and budget decisions based on lead quality rather than click volume.
Plain english
The words, defined.
- Cost per acquisition
- What it costs in ad spend to produce one genuine enquiry or sale — the number campaigns should be judged on, rather than clicks or impressions.
- Negative keyword
- A term you explicitly refuse to show ads for, used to stop budget leaking into searches that will never convert.
- Enhanced conversions
- Sending hashed first-party data back to Google so conversions that browsers would otherwise drop can still be attributed.
Proof, not promises
Thirty-two Australian businesses, rebuilt and measured.
Every build in our showcase is a live site you can open, scroll and judge for yourself — with the brief, the approach and the result written up beside it.
- 32client builds in the showcase
- 6answer engines we optimise for
- GooglePartner certified agency
Honest fit
We would rather tell you now than in month three.
A good fit if
- You have a budget that can produce enough data to learn from
- You will let us fix the tracking before we touch the bidding
- You can handle the enquiries the campaign produces
- You want cost per enquiry reported, not impressions
Probably not if
- You want the spend increased without fixing the landing page
- You need results without any measurement access
- Your margins cannot support paid acquisition at all
- You want a set-and-forget account nobody touches
Questions
Google Ads, answered
How is pricing decided?
By the advertising budget and the scope around it — how many keywords, Google or Google and Bing, which networks and what creative. There is an initial setup fee that varies with the package.
Do you lock us into a contract?
No. The account stays in your name, and if you leave you keep the history.
Can you fix an account someone else built?
Usually. The audit says whether to repair or rebuild, and we will tell you which is cheaper.
Do ads help our AI visibility?
Not directly. They do give you fast, honest data about which questions convert, which is the best possible input into the organic and content plan.
Works well with
Where this fits in the rest of the work.
Find out what an AI search engine says about you today.
We will run your brand through the answer engines your customers actually use, show you what comes back, and tell you plainly whether we can improve it.