Demand and operations
AI Search and SEO Website Audit
Before anyone sells you a rebuild, it is worth knowing whether you need one. We look at every element of the site through two filters: your business goals, and your customers’ actual demands and habits.
- Free, and the report is yours whoever does the work
- Technical, content, usability and AI visibility in one pass
- Ranked recommendations, not a list of every missing alt tag
Why it matters now
A list of two hundred issues is not an audit. It is a hiding place.
Automated crawlers will happily hand you every missing alt tag on the site. That is not a plan — it is noise that buries the three things genuinely costing you enquiries. A free automated report is generated in seconds and exists to sell a retainer.
Ours is a human review. We assess usability, identify the issues affecting overall performance, and give you actionable recommendations that improve the customer’s experience and clear the path to your business objective — improving both conversion rate and satisfaction.
What a real audit is
A list of two hundred issues is not an audit. It is a hiding place.
Free, because the audit is how you decide whether to hire anyone.
Automated SEO reports are generated in seconds and exist to sell a retainer. They hand you every missing alt tag on the site, sorted by nothing in particular, and the three things genuinely costing you enquiries are buried somewhere on page forty. The volume is the point — it looks thorough and commits the author to nothing.
Ours is a human review, and every element of the site is examined through two filters: what the business is trying to achieve, and what your customers actually demand and do. That is why the same technical finding can be urgent on one site and irrelevant on another, and why a ranked list beats a complete one.
It covers eight areas — an SEO audit score, organic traffic analysis, a basic SEO checklist, website usability issues, technical SEO analysis, a keyword ranking report, a backlink audit and a social media audit — plus a snapshot of what the major AI assistants currently say when asked to recommend a business like yours. Most owners have never seen that last one.
It is free and the document is yours, whether you engage us, hand it to an in-house team, or give it to a different agency entirely. We would rather you make an informed decision than an expensive one. If the honest finding is that your site is fine and the problem is elsewhere, that is what the report will say.
What this includes
The eight things we report on.
SEO audit score
A single defensible number for where the site stands today, with the components that produced it.
Organic traffic analysis
What you earn now, where it comes from, and where it has moved.
Basic SEO checklist
The fundamentals — titles, headings, indexability, canonicals — pass or fail, page by page.
Website usability issues
Where visitors hesitate, backtrack or give up, and what it is costing.
Technical SEO analysis
Crawl and index coverage, redirects, duplication, errors and Core Web Vitals on real mobile hardware.
Keyword ranking report
Where you rank, where you used to, and which pages compete with each other.
Backlink audit
What points at you, what is worth keeping, and what is doing harm.
Social media audit
Consistency of your name, services and description across the profiles assistants read.
Scope
What the service can include.
Every engagement is scoped to what the site actually needs. Nothing on this list is billed because it appears on a list.
- Technical SEO review
- Indexation and duplication analysis
- Keyword and cannibalisation mapping
- Content depth and EEAT review
- Schema and entity consistency
- Internal linking analysis
- Conversion and UX review
- Tracking and reporting review
Straight answers
Why free audits usually are not worth much — and what is different here.
ClaimedYour free SEO report, instantly.
ActuallyAnything instant is a crawler export. A review that requires analytics access and a conversation about your goals takes a week or two, because judgement takes time.
ClaimedWe found 247 critical errors on your website.
ActuallyThey found 247 flags, most of which do not matter. The useful question is which three are costing you money, and in what order to fix them.
ClaimedThe audit is free but you have to sign to see it.
ActuallyYou do not. The document is yours on delivery, with no obligation attached to it.
What better performance looks like
The outcome we are actually working toward.
A useful audit separates urgent issues from lower priority improvements and turns findings into an implementation sequence with owners and expected impact.
Plain english
The words, defined.
- Index coverage
- Which of your pages a search engine has actually stored and is willing to show — often far fewer than the number you have published.
- Backlink audit
- A review of the sites linking to you, separating links worth keeping from those doing nothing or actively causing harm.
- AI visibility snapshot
- A point-in-time record of how the major AI assistants describe your business and your category when asked to recommend someone.
Proof, not promises
Thirty-two Australian businesses, rebuilt and measured.
Every build in our showcase is a live site you can open, scroll and judge for yourself — with the brief, the approach and the result written up beside it.
- 32client builds in the showcase
- 6answer engines we optimise for
- GooglePartner certified agency
Honest fit
We would rather tell you now than in month three.
A good fit if
- You are considering a rebuild and want to know if you need one
- Traffic or enquiries have dropped and nobody can say why
- You can give read access to Analytics and Search Console
- You will act on the findings, with us or without us
Probably not if
- You want a quote without anyone looking at the site
- You need it back in 48 hours
- You have had three audits already and acted on none of them
- You are only after a document to justify a decision already made
Questions
Website audit, answered
Is it really free?
Yes. The audit costs nothing and the report is yours, whether you engage us or hand it to your in-house team.
What does the free version not cover?
It is an overall look at performance. It scratches the surface — a full content strategy review and a deep competitive analysis are separate pieces of work.
What do you need from us?
Read access to Google Analytics and Search Console, Google Ads if you run it, and a short conversation about what the site is meant to achieve.
How long does it take?
Usually one to two weeks, depending on site size and how quickly we get access.
Works well with
Where this fits in the rest of the work.
Find out what an AI search engine says about you today.
We will run your brand through the answer engines your customers actually use, show you what comes back, and tell you plainly whether we can improve it.