SEO & AI search · Melbourne, VIC
SEO in Melbourne, from a studio in Cremorne.
We are a ten minute walk from Richmond station, and most of our Melbourne clients have sat in our office at some point. That matters less than the work, but it does mean you can look us in the eye before you sign anything.
- Built to be cited by AI assistants, not just ranked
- One client per category, per market — exclusivity
- Reporting you can read without a translator
Where we actually are
Cremorne. Ten minutes from Richmond station.
Our one office is at Suite 47, 10–20 Gwynne Street, Cremorne VIC 3121. We work with clients right across Australia from it, and we closed our Sydney and Brisbane offices rather than keep rooms nobody used.
If you are in Melbourne, come in. Most agencies would rather you did not.
The market
What Melbourne actually looks like in search.
Melbourne is the most saturated SEO market in the country after Sydney, and the most crowded for the terms agencies themselves chase. What it is not saturated for is the long tail of genuine buying intent in the suburbs — a Hawthorn dentist, a Dandenong fabricator, a Fitzroy studio. That is where the money has always been, and it is where AI assistants now do most of their quiet work, summarising three local options instead of listing ten.
Where most of our Melbourne work sits.
Professional services and finance
Trades and building
Health and allied health
Manufacturing and wholesale
Not on the list does not mean not a fit — it means we have not done enough of it here to claim otherwise.
Worth knowing
One thing we would tell you over coffee.
Because we are here, Melbourne clients get the things distance makes awkward: a workshop in the room, a photographer we can send, a same-day look at a site that has gone down.
How the work runs.
The method does not change by postcode. What changes is the research that goes into it — the terms, the competitors, and which of them are worth taking on.
Straight answers.
Do you only work with Melbourne businesses?
No. Melbourne is where our office is, and about half our clients are here. The rest are spread across Australia and the work is identical — the only difference is whether we meet you in Cremorne or on a call.
How long before we see anything?
Technical and on-page fixes can move things inside a month. Authority and AI citation take longer — three to six months before the trend is clear, and we would rather say that than sell you ninety days.
Will you work with our competitor in Melbourne?
No. We take one client per category per market. If we are working with someone in your category in Melbourne, we will tell you that on the first call rather than after you have shared your numbers. How exclusivity works.
Let’s find out what Melbourne is already asking.
We will run your category through the assistants your buyers use and show you who they name today. No charge, no obligation, and you keep the findings either way.