Conversion Rate Optimisation​

What is Conversion Rate Optimisation (CRO)?

In today’s web-savvy world, it is no longer enough to have just a great website. You need people on your side and ready for what you offer – this means conversion optimisation at its finest! Making sure that all those visitors are converted into buyers.

CRO Analysis & Monitoring

The goal of conversion rate optimisation is to increase the percentage of visitors who take a specific action on your website. This could be generating leads or selling a product. You’ll need to closely monitor and optimise for this metric if it’s what will help achieve business goals.

This is where CRO agencies like Star Digital Marketing come in. We will perform a thorough conversion analysis that can reveal even the most subtle of issues on your website. You will receive solutions that are customised to fix existing issues and maximise your website’s conversion potential.

Website Conversion Analysis

Whether you are looking to generate leads or sell a product, Star Digital Marketing CRO specialists can help by analysing your conversion rate. With our thorough analysis of the way people interact with your web pages and what they do while on them, we will provide customised solutions that maximise potential for conversions!

Conversion Funnel Review

The conversion funnel analysis provides an insight into the effectiveness of your entire sales process. This is an incredibly important factor to consider as you may be losing your prospective customer’s attention and interest which means losing potential revenue!
The “funnel leaks” concerned here are those transactions which do not go through because there was no further advancement within a specific stage; these people may not have been lost opportunities if we had paid closer attention when developing our marketing strategy.

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Specific problem areas that CRO targets include:


Call to actions

Product presentation and copy

Landing page design

Many issues can go unnoticed. You may even be content with your conversion rate without realising that your websites true converting potential isn’t being reached.

The key to getting more sales from your campaigns is by having a clear marketing strategy that sinks its teeth into potential clients. Your website/landing page should be attracting high-quality traffic instead of low-grade sources like Google AdWords, Bing Ads or social media ads which often produce lower conversion rates than desired outcomes when it comes time for converting those leads!

The thorough internet marketing conversion analysis will reveal any issues in your marketing campaigns, which can include:

  • Poorly targeted internet marketing campaigns that attract low-quality traffic
  • Website design/branding flaws
  • Weak calls-to-action
  • Poorly targeted website content

These leaks may come in the form of:

  • Distractions such as design flaws or too many calls to action, etc.
  • Complicated conversion pathways including too many page redirects, complicated navigation, etc.
  • Failure to “nurture” leads

The analysis will determine the best way to plug funnel leaks and increase conversions.

Website Usability Report

Website usability is one of the aspects that can affect your sales funnel and cause confusion for users. There are many different factors which lead them down a confusing path, ultimately affecting their conversion rate (or lack thereof).

Usability issues that impact the conversion funnel most include:

  • Navigation issues
  • Wrong placement of content and call-to-action buttons
  • Content ambiguity
  • Non-mobile responsive
  • Slow loading times


This usability analysis can provide major insights on what to improve on the website itself.

Website Content and Design analysis

Website copy and design are vital elements in internet marketing campaigns, but they can be even more important when presenting the brand itself. The analysis should not just focus on professional tone – it needs to speak with consumers as well so that it resonates with them on a personal level – much like how you would talk about your company if someone asked for an interview.
Designing a website is more than just putting together pretty pictures. Your design must be eye-catching, professional looking and consistent across all pages for it to work well as an effective marketing tool.

Stars cutting edge CRO strategies

Star Digital Marketing’s Conversion Rate Optimisation (CRO) services will ensure that your website achieves not only its maximum overall performance but also its maximum conversion potential.

Our Star Crew consists of highly qualified and experienced web designers, internet marketers, sales funnel experts, copywriters, and marketing campaign managers that will perform these services for you. You’ll receive a full analysis of the data and be provided with recommendations so that you can make the most of your traffic’s conversion potential.