Email Marketing Management Services
Email Marketing and your business success
There’s one marketing strategy that you’re probably overlooking, and it could be the difference between success and failure. The main goals of email campaigns are to increase brand awareness, re-engage subscribers/customers, and customer retention. What if there was an easy way for your business to reach these goals with high performance?
Email Marketing Process
- Research and insights
- Lead generation
- CRM integration
- List segmentation
- Content development
- Email design
- Spam testing
- CAN-SPAM compliance audit
- Sending campaigns
- Tracking and Marketing
- Automation
- Retargeting – email and PPC ads
- Measurement and Optimisation
Email Marketing Management Services
Launching a successful email marketing campaign is no easy feat. There’s so much that goes into every detail and managing this process takes up plenty of time. However, with services from an agency like ours who can handle all aspects for you – from copywriting through design down to hosting – you’ll have more resources available than ever before to reach out further while still maintaining quality standards unmatched anywhere else.
Free Up Internal Resources with Email Marketing Services
If you want to make sure your email marketing campaign is successful, it takes a team. There are many tasks that need specific skills and not one person can handle them all at once – which means some members of the team may need more expertise in this area than others!
Reasons why email marketing is so effective:
Email is Universal
The internet is quickly becoming an important part of our lives, and email use is on the rise. Emails are used for everything from sending messages between friends or family members (84%) to looking up information about products you may want to buy online; according to a survey conducted by Microsoft more than half (58%) of adult internet users send/read emails every day! They account for 85% of the market. Another interesting statistic: 78% teenagers check their inboxes at least 20 times per day too which means that within 5 years there will most likely be 8 billion people using some form of mail as well.
Email is Easy
Email marketing is one of the most effective ways to reach and engage potential customers. With 98% delivery rates, it’s an easy way for businesses to connect with their audience on a personal level while still staying in control. In comparison, social media provides limited outreach when compared against other channels like email which can deliver messages quickly and efficiently without any fuss or bother (77%).
Email is Economical
Email marketing is a low-cost technique to improve traffic to your store or website. Newsletters can be sent both digitally and in print formats for those who prefer, it doesn’t have any limits when it comes down what type of customer you’re trying to reach with this method! With email newsletters being such an inexpensive means at boosting your brand awareness while building long lasting relationships between brands & customers without costing you anything extra than time spent maintaining contacts which isn’t too much considering how valuable these things are.
Email is Effective
Email marketing is the most effective digital strategy for businesses. Email’s return on investment (ROI) ranges from 40 to 3800%, depending upon how you measure it. Trailing far behind are search engine optimisation with an average value between 22-24% and internet display at 19%.
Emails Drive Sales
The data is clear, emails drive more sales conversions. On average an email receives a 21-80% open rate. The shopping cart abandonment email has the highest with 46%, which means it is successful at converting visitors into buyers!
Emails Generate Leads
Email marketing is a tool for any company to connect with their customers. It can be used in many different industries and has been proven effective at generating leads, improving conversion rates (27% better than traditional methods), identifying quality prospects/leads faster than ever before!
There is much to consider including:
- Automation
- Responsive email design
- Email segmentation and personalisation
- Email subject line and copy
- List size and quality
- Offer value proposition
- Landing pages
Email Marketing Specialists
Email marketing is an art that takes time to learn. It requires someone with deep knowledge of both its technical and strategical requirements, but even if they have all the right qualifications, it’s not enough just because everyone has different strengths when learning new skills, so most people need multiple years’ worth of experience in order for their mind set on how campaigns work or what makes them work best without making any mistakes along the way.
Take Your Campaigns to New Heights
Email marketing management can be a time-consuming task, but it’s worth the effort when you consider all of these benefits. Not only will outsourcing your emails to an expert allow for more consistent delivery and better analytics; they might also provide solutions like proprietary tools or new strategies that will help make sure every message hits its target audience where they live!
Expert Assistance
We have an in-depth understanding of the nuances, strategies and changes that occur within email marketing. Our team can build a campaign from scratch or work on long term campaigns to take your business’s results up another level.
Managed Email Marketing
With our fully managed email marketing services, you can finally get rid of that pesky task list and focus on other important aspects for your business. Our copywriting service will handle all the writing needed in crafting compelling subject lines to split test until we find one which gets clicks! We also offer theme development, so every message is tailored specifically towards what works best with whomever it’s being sent too – whether its newsletters or promotions about new products coming soon.
Results Driven
You will receive regular, accurate and up-to date performance reports. You’ll be able to assess the success of each email marketing campaign through these key metrics:
- Open rate
- Click rate
- Conversion rate
- Bounce rate
- Unsubscribe rate
Affordable Pricing
A fully managed email marketing campaign starts at $495. Every additional feature entails an additional fee added to your total without any hidden charges. Among these features are:
- Different types of email campaigns (segmented campaigns, drip campaigns, campaigns based on email types)
- Additional emails (low to high volume)
- Customised design for every email
- Send to email destination platforms
- Custom unsubscribe page
- Custom email address capture
- Target lists
You’re in the driver seat when it comes to choosing how you want your message delivered. We provide a variety of flexible packages that can easily be tailored for any business goal or objective – whether it’s increasing sales, building trust with potential customers who might not know about you right now, branding an organisation from scratch and getting its name out there among those searching online every day.
More than Just Email Marketing
Our goal is your success. Email marketing is a powerful strategy to increase site traffic and conversions, but for it to become successful you’ll need our team’s help from start to finish! We offer the complete package: creative strategies that work well with any budget; innovative solutions customised just how YOU want them – at Star Digital Marketing we know there are no cookie cutter campaigns or tactics when launching a successful online strategy.
