Pay Per Click

How Pricing Is Decided

Star Digital Marketing offers a few different packages for pay-per-click marketing. How much each package costs will depend on the budget involved for the advertising campaign. We have packages that can fit your budgetary and advertisings needs, no matter what they are.

We can set you up with a monthly package that works within a set budget. You tell us what your budget is, and we will create a plan around that, offering you as many relevant services as we can for the amount you can spend. Prices vary based on how many keywords you want implemented in the campaign, whether you are using Google AdWords or Bing, what social media services you want to advertise on (such as YouTube, Facebook, Instagram and more), and what kind of ads you want to display (like banner ads, pop-ups, etc.).

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We can perform keyword insertion into ads, assess and report on your competitors, provide reports about your in-store visits, help you find the right audience for your service or goods, create a basic strategy for you to follow on your own, provide an industry analysis, create articles to be placed on your site or to be used as adverting on other sites, develop keywords that can help you track your goals and ensure you are meeting your objectives. We have packages that include as many as two personal consultations each month and click monitoring. We can also check for click fraud, where bots may be getting onto your site and messing up your readings. We can even manage your PPC plans for international markets and create ads from scratch for you. Or if you’d rather, we can tweak the ads you already have in place by inserting the relevant keywords and making them work more efficiently and effectively. You can have us change out the ads on your site every month or every quarter to suit your needs and your budget. You’ll get monthly reports no matter which package you go with, and we help you manage your advertising budget to ensure you stay on track. There will be an initial setup fee, which varies depending on what package you go with, and if you need translation services, we can provide those with fees that vary one a case-by-case basis.

PPC Management Pricing

Basic Plan

$ Up to
2,500
Monthly PPC spend with PPC networks
  • Keywords in campaign up to 400
  • Google PPC Network
  • Bing PPC Networks additional $150/month
  • Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
  • Google Display Network
  • YouTube Video Ads (Clients need to provide video or purchase a WebpageFX web video production package)
  • Google In-Store Visit Reporting
  • Google customer match & audience match
  • Gmail Competitor Ads
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Single account representative
  • Up to two personal consultations per month
  • Up to 100 web lead phone calls tracked per month (Included for all WebpageFX clients)
  • Up to 25 web lead phone calls transcribed per month (Included for all WebpageFX clients)
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule based bidding
  • International PPC campaign management (English only campaigns)
  • Setup of 1 Unbounce Landing Page template (optional)
  • Website conversion analysis reporting
  • Initial banner ad design for display & remarketing add $900
  • Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) add $300                                                                                         
  • Website conversion analysis implementation                                  
  • Landing page performance testing                    
  • Monthly performance & analysis reporting
  • 200+ SMEs behind campaign driving results
  • Free $100 AdWords credit to new clients
  • Google Shopping Management $300/mo
  • International Campaigns (Non-English) – Each additional language monthly management cost: $275
  • Translation Services: by Quote
  • One time setup (1st month): $1,000
  • Progressive monthly management cost: $325 (& minimum for all plans)                

Aggressive Plan

$ 2,501 to
15,000
Monthly PPC spend with PPC networks
  • Keywords in campaign up to 2,000
  • Google PPC Network
  • Bing PPC Networks                                              
  • Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
  • Google Display Network
  • YouTube Video Ads (Clients need to provide video or purchase a WebpageFX web video production package)
  • Google In-Store Visit Reporting
  • Google customer match & audience match
  • Gmail Competitor Ads
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Single account representative
  • Up to two personal consultations per month
  • Up to 100 web lead phone calls tracked per month (Included for all WebpageFX clients)
  • Up to 25 web lead phone calls transcribed per month (Included for all WebpageFX clients)
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule based bidding
  • International PPC campaign management (English only campaigns)
  • Setup of 1 Unbounce Landing Page template (optional)
  • Website conversion analysis reporting
  • Initial banner ad design for display & remarketing add $900
  • Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) add $300                                                                                         
  • Website conversion analysis implementation                                  
  • Landing page performance testing                    
  • Monthly performance & analysis reporting
  • 200+ SMEs behind campaign driving results
  • Free $100 AdWords credit to new clients
  • Google Shopping Management $300/mo
  • International Campaigns (Non-English) – Each additional language monthly management cost: $275
  • Translation Services: by Quote
  • One time setup (1st month): $1,750
  • Progressive monthly management cost: $500/mo. Or 14%, whichever is higher

Market Leader

$ 15,000 to
50,000
Monthly PPC spend with PPC networks
  • Keywords in campaign up to 400
  • Google PPC Network
  • Bing PPC Networks additional $150/month
  • Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
  • Google Display Network
  • YouTube Video Ads (Clients need to provide video or purchase a WebpageFX web video production package)
  • Google In-Store Visit Reporting
  • Google customer match & audience match
  • Gmail Competitor Ads
  • Initial campaign development & strategy
  • Advanced keyword research and selection
  • Industry analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Single account representative
  • Up to two personal consultations per month
  • Up to 100 web lead phone calls tracked per month (Included for all WebpageFX clients)
  • Up to 25 web lead phone calls transcribed per month (Included for all WebpageFX clients)
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule based bidding
  • International PPC campaign management (English only campaigns)
  • Setup of 1 Unbounce Landing Page template (optional)
  • Website conversion analysis reporting
  • Initial banner ad design for display & remarketing 1 set included
  • Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) Add $225 a month (since 1 set is included each year)
  • Website conversion analysis implementation by Quote
  • Landing page performance testing by Quote
  • Monthly performance & analysis reporting
  • 200+ SMEs behind campaign driving results
  • Free $100 AdWords credit to new clients
  • Google Shopping Management included
  • International Campaigns (Non-English) – Each additional language monthly management cost: $275
  • Translation Services: by Quote
  • One time setup (1st month): $2,5000
  • Progressive monthly management cost: $1,800/mo. Or 12%, whichever is higher

Why Trust Star Digital Marketing with Your PPC Campaign?

We employ some of the very best internet marketing experts around and can boast numerous AdWords Certified professionals. You can rest easy knowing that the marketer who will be working with you and your account will be PPC certified. We have been working in the internet marketing industry since PPC advertising was introduced.

You may notice that many internet marketers are not upfront about their pricing. We aim to be transparent in all we do and there are no hidden costs with us. You’ll get honest estimates and an assessment of the best solution for your budget and company needs.

Figuring out what the costs will be for the advertising management package we offer is important because that cost is part of your advertising budget. We will work with you to find the right services and package for your needs and can help companies out no matter what size they are or who their target audience is. Our team can set up a PPC advertising campaign for you on PC, mobile and any other platforms.

We have a reputation for delivering incredible results for our customers and our team is experienced at handling PPC campaigns. We can help you achieve an astounding return on your investment. In many cases, we help our clients attain a 4,000% ROI. If that sounds good to you, contact us today!

 

 

Professional Services

You’ll have a team of qualified individuals working with you to manage your advertising campaign. We work to stay current on best practices for the industry, what changes the ad platforms have made and how advertising campaigns can be improved.

You will find that every one of our marketers is highly skilled and has extensive knowledge about what you can do to get a better ROI for your business. They will help you get the most value possible from your ad spending.

We may be starting from the very beginning with you or stepping into an already established advertising campaign. Either way, we have a personalised approach that is designed to help you see excellent returns on what you have invested with us and in your advertising budget.

It can be risky to not pay attention to data that could help you to improve your website and your company’s advertising. You need to keep track of how your site and your ads are performing, and it takes at least a full-time individual to track that kind of data. You could task someone within your company to do that for you, or you could depend on the professional team of internet marketers we have available here to keep things running smoothly and to inform you of any changes that need to be made.

If you are looking to create some new leads for your company or you just need some management help in your ecommerce PPC advertising, we can help. No one knows AdWords better than we do.

AdWords Management

We have worked as a team to improve our AdWords service so that we can help you grow your business and see significant traffic and sales increases. Together, our team has years of experience, and that’s what makes us the best of the best when it comes to PPC marketing and campaign management.

Our team knows how to put together a PPC campaign, how to run it and how to get the best results for you every time. We will personalise the campaign for you so that you get quality, relevant clicks.

Our team is fully certified in AdWords and adCenter and will put this expertise to use for you, using modern advertising practices that put you at the forefront of your niche. You’ll be able to enjoy a very lucrative PPC campaign with the assistance of one of the best PPC companies working today.

Choosing the Right PPC Management Package

Every pricing level of our PPC management packages come packed with vital services. We will communicate with you to find the best package for your needs, suiting your budget and helping your company achieve its goals.

After you have chosen a package from us, our PPC management team will stay with that package. We won’t spring any unexpected charges on you or deviate from the plan we have set out without your express permission. You will know exactly how much money is going out from your accounts to this campaign every month.

Please keep in mind that the cost of the package will vary based on your company’s size and how much you are interested in investing with the PPC campaign. We can give you standard fees upfront without really knowing about your company, but a detailed and accurate quote will require that we look deeper into your goals and your company size. We can create a perfect package around your budget, if you wish.

Why You Should Choose Star Digital Marketing

There isn’t a standard industry price for PPC management, and the rates from one agency to the next can vary dramatically. It’s not hard for a company to claim that they can offer successful PPC campaigns, but it takes a truly dedicated and experienced company to be able to deliver on those kinds of claims. Star Digital Marketing has a track record of surpassing our customers’ expectations and staying within budget for each client we serve. You don’t have to scrounge the internet for a reliable PPC management quote. Just ask us what we’ll charge you and we will be upfront about the costs.

Most PPC agencies do not make their pricing structure known and are hesitant to give quotes over the phone. We are used to serving businesses of all sizes, so we can get you an accurate quote quickly after just a little communication. We will give you the information you need to make an informed choice about the right PPC management company for you.

At Star Digital Marketing, we try to work differently from the competition. We continuously update our approach based on data we have researched, and we are always trying to serve you better, even after we have put together a solid campaign for you. We understand that technology and buying patterns change over time and have to work hard to help our customers bring in greater and greater traffic and revenue. We can find key opportunities that you or a competing PPC management agency may miss and can use those to help you gain an advantage over your competitors and achieve your sales and traffic goals. We make sure we squeeze as much value as possible from every dollar you put into a PPC campaign.

We understand that no ad campaign will ever be complete or perfect in our eyes. However, we do put a lot of effort into making sure that the ad campaigns we develop for our customers are as good as can be. Our team members will monitor traffic and keep that traffic relevant to your site, so the revenue can keep pouring in. We understand that search queries change as search habits evolve and we stay on top of these exchanges as they happen. We then implement changes as necessary to accommodate for changing patterns and trends. We will make sure that your advertising dollars are being used at maximum efficiently.

We do more than just offer insights and recommendations as we monitor your site’s progress and effects. We also update you on the effectiveness and success of the ad campaign we are helping you run. You will see regular updates to show you that your ad dollars are being put to good use. You will see where all your money is going and be able to make changes as necessary to suit your needs. We know that the rate for our services may seem like a lot to pay at first, but the ROI we can provide for you will make it all worth it.