According to marketing research, 93 % of customers make purchase decisions based on visual appearance, and 85 % of consumers prefer colour as the main factor behind their purchase. This indicates that we must be cautious about our colour choices, especially in terms of branding and website design. We’ll offer some recommendations for creating a colour scheme for your website and ways to incorporate it.
Part One: Choosing a Colour Scheme
Choosing a vivid and purposeful colour scheme is critical for developing brand recognition and creating a lasting impression on consumers. When choosing a colour scheme for your website, keep the following points in mind:
Brand Identity
Choosing a colour palette for your company should begin with either supporting or complementing your brand’s identity. This scheme should represent the heart of the business and consider the feelings you want to elicit from customers. Once this is decided, all of your marketing materials (including your website) may take on a consistent and coherent design that enhances brand recognition.
Target Audience
Knowing who you’re aiming for can help you limit your colour palette choices considerably. Consider learning about colour theory and determining what emotional responses your colour selections might elicit from customers. These outcomes may differ depending on location, age group, and gender.
Business Goals
The design elements you select to use on your website should be in sync with the aims of your organisation. Colour can be used effectively to emphasise a service or product’s importance and draw attention to buttons or regions that need user action. Using colours in accordance with your company goals can assist you in more purposefully utilising those colours and placing them in areas where you.
Part Two: Using Color in Your Website Design
Once you’ve decided on a colour palette, it’s time to incorporate it into your website design. Colour has the ability to affect people in a significant way, and it should be used carefully to complement the page layout as well as icons, images, typefaces, and other design components. Consider the following ideas when incorporating colours into your design.
Establish the Dominant and Accent Colors
If you try to use every colour in your design evenly, you may run into design limitations and elements of the design competing with one another. Decide which colour (or two) will be your major colours and which will be used as an accent colour to create hierarchy. The most essential parts of your design, such as the focal point, can be
- Call-to-action buttons
- Backgrounds or dividers
- Image overlays
- Animations or icons
If you’re stumped as to which colours to use, return to your logo and brand style guide to see what colours are prominent. Learn more about how to develop your brand style guide in this article.
Use Whitespace to Your Advantage
Despite the fact that a solid colour palette is important, it does not always have to be the focal point. Allow your design to breathe and give the user’s eye a rest by having some white space. Find out how significant whitespace is in this article and why it’s vital.
Get Creative with Depth and Layers
Colour in your design is a chance to be creative and have fun. It adds spice to your project and allows you to convey your brand in a bold manner. Keep in mind that colours don’t always need to be flat blocks that take up space on the page. Consider layering them with a subtle pattern or shadows, or using them in a gradient
Let Images be Your Guide
Whether you start with pictures and adapt the colour scheme around them or vice versa, it’s critical that the two elements go well together. When you use colour in your design, images can be a fantastic source of inspiration. They also enable you to create a more unified, balanced design by allowing you to experiment with colours and schemes.
