Understanding what you want to achieve, and then determining over time whether you succeeded, is critical to effective marketing. Begin by consulting your company’s objectives. Then, consider the best marketing tools and activities to help you achieve those goals. Consider what makes those operations successful and how you’ll measure their success. Set out next making a strategy for executing these procedures over the course of a given amount of time. Be sure to ask yourself:
- What do you want to say and to whom?
- What determines the success of this strategy?
- How will I get it all done?
The first guideline of marketing strategy is to establish objectives. Your marketing efforts should be immediately connected to your sales efforts. Increased website traffic equals expanded conversion and purchase chances, so examples of sales-related marketing goals might include increasing website traffic and converting contact forms on your website.
What good are objectives if you can’t tell whether you’ve reached them? Create a method for tracking the progress of your company goals. This may be accomplished using free website monitoring software like Google Analytics or paid software like HubSpot.
Determine Appropriate Marketing Actions
So, how do you begin to bring about positive change in these areas? Let’s take a look at some of the details.
Increase Website Traffic
Increasing visitors to your website is a goal that you may accomplish in a variety of ways. When deciding which approach to implement, figure out what kind of audience you’re aiming for. Consider where your ideal customers would be most likely to discover similar products or services.
- You can increase traffic from Google with search engine optimization (SEO) efforts.
- You can purchase advertising to increase traffic to your site from Google Search or Display ads, social media platforms, TV, radio, and so on.
- You can drive traffic from the content your business publishes on social media platforms like Facebook, LinkedIn, Twitter.
Increase Submission of Website Contact Forms
The number of contact form submissions on your website is linked to the amount of traffic that visits the site. When you think about your buyer personas and their purchase journeys, you’ll be able to anticipate what they want and provide them with useful information on your site. If a user thinks your material is both relevant and helpful, there’s a good chance they’ll want to learn more about doing business with you and will complete your contact form.
When it comes to marketing, there are a few things you can do. The first is to choose which activities you’ll take. Then, divide your year into three-month quarters. After that, assign yourself one activity per month that you’ll perform in each quarter. For example,
Month 1—Social Media
Knowing that your audience uses social media to discover products and services, and you’ve seen that they arrive at your site through social media sources, you may plan ahead for your social media publishing schedule. Begin where you’re most comfortable and track the outcomes over time to see if your efforts are working. If your social media campaigns are successful, you might notice
For the first month, you’ll need to schedule your social media postings for the quarter with a social media publishing tool or apps like Facebook Business or HubSpot.
Month 2—Blog Publishing
Use your site’s tracking to figure out which pages are most popular. To create articles for your website’s blog, use the subjects of these pages. You may utilise your blog to provide interesting content about topics you know your website visitors will be interested in based on your previous website data. To figure out how often you should post on your blog, start with the tasks you know you can accomplish and then track those results. If your blog is doing well, organic traffic to your site will increase, which means users discovered it through non-paid search results. When the amount of time an article spends on a page goes up while the bounce.
For month 2, you must commit to a certain quantity of articles and begin producing them. Each month, producing one or two blog entries is a fantastic beginning place. Remember that one article per month is preferable to none at all!
Use the platform of your choice to track your results. While this job may appear to be the least time-consuming, it is actually the most essential because there’s no sense in completing marketing activities if they aren’t resulting in success for your company. Every article you publish and every social media post you share should have an impact on your business.
For month three, you’ll need to assess the progress you’ve made in previous months and devise a strategy for the following three months.
Marketing is an experiment, so while “something is better than nothing,” you’ll see more success if you track your activities and make adjustments for success. It doesn’t have to consume your entire life. Make a thorough strategy and track the effectiveness of your strategies based on actual site statistics.