From finding the nearest coffee shop to getting directions to a friend’s house, there is no question that people are increasingly relying on their mobile devices to perform a variety of tasks. In fact, recent studies have shown that people spend more time browsing the internet on their phones than they do on their computers. This shift has had a major impact on the way businesses need to market themselves online.
Another study found that the average person checks their phone over 46 times daily. That’s once every 12 minutes, or more than 3 hours every day. And that’s just an average – some people check their phones much more frequently.
With more and more people using their phones and tablets to surf the web, it’s essential to make sure your site is optimised for these devices. Mobile optimisation can help you increase conversions by making it easier for potential customers to visit and navigate your website. If you want to stay ahead of the competition, mobile optimisation is essential.
What Exactly Is Mobile Optimisation?
Mobile optimisation is the process of making sure that your website is accessible and easy to use on mobile devices. This includes ensuring that your website loads quickly, that your content is easy to read on a small screen, and that your website provides an optimal user experience on all devices. While mobile optimisation used to be an optional extra, it is now essential for all businesses that want to stay competitive in today’s market.
July 2019 marked a turning point for Google indexing. For the first time, the search engine began crawling and indexing the mobile version of websites before the desktop version. This mobile-first indexing change was a direct response to the growing number of internet users who access the web exclusively on mobile devices. And it has major implications for SEO. Google will now crawl and index the mobile version of your website first, meaning that your site must be optimised for mobile devices in order to rank highly in search results.
This reinforces the importance of having a strong mobile SEO strategy in place. By ensuring that your website is mobile-friendly, you can ensure that it will continue to rank highly in search engines.
How It Can Increase Conversions?
A recent study showed that over 60% of internet traffic now comes from mobile devices, and this trend is only going to continue. With more and more people using their phones and tablets to browse the web, it’s essential that businesses make sure their websites are optimised for mobile.
Mobile optimisation can help you increase conversions by making it easier for customers to find the information they need and purchase your products or services. For example, if your website is not optimised for mobile, customers may have difficulty navigating it on a smaller screen. This can lead to frustration and ultimately cause them to leave without making a purchase. However, by ensuring that your website is mobile-friendly, you can tap into this growing market and increase your sales.
In addition, mobile optimisation can also help you improve your search engine ranking, as Google now takes mobile-friendliness into account when determining rankings.
So if you want to stay ahead of the competition and increase your sales, mobile optimisation is essential.
Implementing SEO For Mobile
As the number of mobile internet users continues to grow, it’s important to make sure your website is optimised for them. Here are a few key things you can do to ensure your site is mobile-friendly and easy to use on a smaller screen.
- Run a mobile SEO audit: Use an analytical tool like Google Analytics to track your mobile traffic and see where you can improve your SEO efforts.
- Use a responsive design: A responsive design automatically adjusts to fit any screen size, so you don’t need to create separate versions of your site for different devices. This makes it easier for mobile users to find the information they need without having to zoom in or scroll horizontally.
- Simplify your design: Mobile users have less patience than desktop users, so it’s important to keep your design simple and easy to navigate. Get rid of unnecessary clutter and focus on the most important information.
- Use large font sizes: Small fonts can be hard to read on mobile devices, so make sure your text is large enough to be easily readable. You should also use clear and concise language throughout your site.
- Optimise your images: Images can take longer to load on mobile devices, so they should be optimised for speed. Reduce the file size of your images without sacrificing quality, and ensure that they are properly sized for different screen sizes.
- Pay attention to your site’s speed: Mobile users are often short on time, so it’s crucial that your site loads quickly. Use Google’s PageSpeed Insights tool to identify ways to improve your speed score.
- Focus on your call-to-action: Make sure your CTA is prominently displayed on your mobile site, and make it easy for users to click through to the relevant page.
By following these tips, you can make sure your site is ready for the growing number of mobile internet users. Optimising your site for mobile devices will help you improve user experience and increase conversions.
Are you looking for a way to optimise your mobile marketing strategy?
If you’re feeling lost in a sea of options when it comes to marketing your business, consider Star Digital Marketing. We’re experts in mobile optimisation, and we can help you make the most of your online presence. Trust us – we know what we’re doing. After all, we’ve helped countless businesses just like yours succeed.
Why Mobile Optimisation?
These days, it’s more important than ever to have a website that looks great on a phone or tablet. More and more people are using mobile devices to browse the internet, and if your site isn’t optimised for small screens, you’re missing out on potential customers. Star Digital Marketing can help you fix that.
What Do We offer?
At Star Digital Marketing, we offer a range of services to help you get the most out of your website. We can carry out an audit of your existing site to see where there’s room for improvement or build you a brand new site from scratch – whichever you prefer. We’ll also work with you on your SEO to make sure you’re getting seen by the right people.
Ready to Get Started?
If you’re ready to take your business to the next level, get in touch with Star Digital Marketing today. We’ll be happy to discuss your needs and come up with a tailor-made solution for you. Trust us – with our help, you’ll be reaching new heights in no time.
