Torstar Able Office Furniture

Web Design & Development

Torstar Able Office Furniture is a family owned and operated business with over 50 years of experience. They are one of the premium office furniture suppliers in Sydney. They cover all aspects of the furniture industry from manufacturing to retail sales, delivery, installation and custom office fitouts for schools, commercial offices, Dept. of Defence to coffee shops and aged care centres.

Transformation

AFTER

BEFORE

Visit Website

https://ableofficefurnituresydney.com.au

Before

After

Objective

With over 14000 different office products and numerous variations, the Able Office Furniture stakeholders had a vision to expand their businesses success and take their ecommerce website to the next level.
As a market authority they wanted to improve the overall aesthetics and user experience (UX) for their visitors and align with their updated branding.

The Able Office Furniture team hired Star to revitalise their old and technically outdated website to the modern age, this website needed a major overhaul. Able Office Furniture have an incredible business structure, however the website wasn’t conveying the brands message or showcasing their products to properly reflect the personalised shopping experience they offer.

At Star Digital Marketing we are design and development gurus, with extensive knowledge and applied mastery of site development. Star was the perfect company to help Able Office Furniture create and expand upon their online community with a brand-new website implemented with a fully responsive solution backed by a WordPress CMS.

Approach

Ecommerce websites need perfectly structured accessible information architecture, Star created functionality for easy content discovery focused on several unique audiences.
Understanding the consumer persona buying process we were able to develop a user experience that was strategic, dynamic, and fun.

For ecommerce websites, products need to sell themselves, we designed individual product pages that allow clients to select products, variations and specifications while having inspiring visuals to enhance usability.
Understanding the uniqueness of Able Office Furniture and its position in the competitive landscape, we have been able to better display products and categories and reflect the brands profile and experience and influence potential buyers on site through a strengthened user experience.

Impact

To truly connect with your audience, you need an approach that is human and relatable. An optimised user experience helps to ensure your branding messaging and unique selling propositions are at the forefront.
Our approach has driven purchase and lead capture as well as an increase to other valuable data metrics.

Star delivered a powerful experience that wasn’t just focused on cosmetic wins but centred around usability and delivering a great digital experience. Able Office Furnitures new device responsive site has had improved organic SEO search results and visibility and a boost in overall conversions and sale orders safeguarding an effective marketing strategy.