Aussie Tool Boxes

We needed to begin to tell a story, with refreshed user navigation and look and feel, not simply working off the current dated template. That would be counterintuitive to our unique process. We pride ourselves on building and crafting a custom site, pushing a unique message, and increasing online brand presence, the previous site was white heavy with a camo green focus. We wanted to maintain the colour continuity throughout the site but with a much lighter and engaging contrast. First time website visitors conduct a ‘risk vs reward’ scenario within a few seconds, so concentrating on Aussie Toolboxes commercial points of difference and value propositions would help to inspire a consumer to become a customer.

As most of the site visitors were coming from a mobile device it was critical to ensure optimal viewing across all different devices to ensure we took advantage of the current traffic and increased our opportunity for conversions and ultimately sales.

Having a firm understanding of the site’s analytics and data metrics, all design considerations were based on real data not opinions. Targeted landing pages, product information and descriptions were formulated to assist consumers needs and wants.

Star Digital developed the content messaging strategy and visually appealing design utilising a product drop down menu. We uploaded product images for visual appeal and to better sell the final manufactured product. Star developed the website with modern device responsive programming techniques on a WordPress CMS.