Baseline Windows & Doors

With a website like Baseline Windows and Doors, who service different audiences, whether it be architects or residential buyers, we needed to be able to capture the consumers attention across the board. Our first impression of the home page was it was slightly bland, they had the right mindset with their imagery and points of difference underneath, however with the colour contrasting it didn’t have natural flow feeling throughout navigation.

Above the fold was quite dark and didn’t have the pop effect we like to use to direct the website visitor’s eye. With the initial couple of scrolls down the home page we knew that the lack of content would not serve their purpose to capture conversions. People want to trust who you are, they might want to consume some information first to strengthen their feeling of trust before making contact.

Recreating their target pages was a necessary change. Instead of showcasing their products and then having information and specifications underneath resulting in making the consumer scroll down to find it, we made each product a clickable element which opened to its own page outlining all the required information about the product. Much easier for the consumer.