Flotek

Star Digital Marketing understood that Flotek operated within a time sensitive industry, therefore it was pivotal that existing and new customers could make contact and engage with them as quickly as possible. The previous website lacked basic elements such as click-to-call functionality which quickly channels users into a conversion.
Flotek offer a range of services, and this was being lost within the basic site template they had. The usability aesthetic of the site was not driving interaction and severely lacked in content, this was not helping people find the relevant information they needed.
Creating a systematic website with discoverable content and links was something that need to happen, not only for the Search Engines and their existing marketing strategy, but for consumers to find and act on it. This change would ensure heightened navigation, that communicated the legitimacy and trustworthiness that Flotek have within their industry.
New search engine friendly content was created, and new images introduced to the site. Flotek are passionate about what they do so we created a blog section for them to pass on their knowledge to their visitors, adding more value was something Flotek were excited about.
We ensured the website was SEO compliant to help them be found by the Search Engines and the users looking for them. To make the website more visually appealing we developed the site using their branding colours, and tactically outlined where we wanted to direct the consumers eye, this also helped to develop a website that was aesthetically pleasing and usable.