Greensborough Waste
Web Design & Development
Greensborough Waste is one of Melbourne’s leading teams for rubbish removal services, with a particular focus on skip bin hire. With various skip sizes available, they can cater to a range of different waste types, ensuring their customers can quickly and safely dispose of the clutter or rubbish at their home, business or worksite.
Their flexibility, reliable same-day pickup and competitive prices have cemented their reputation as the leading skip hire company in Melbourne.
Transformation
Visit Website
https://www.greensboroughwaste.com.au
Before
After
Objective
The Greensborough Waste team recognised that their old website was in need of a significant upgrade. They needed more than just a visually appealing site; they required the latest technologies and conversion principles to enhance its performance. The old site was not mobile-friendly and did not fully represent the comprehensive waste management services that Greensborough Waste offers.
The vision was to transform their brochure-style website into a powerful ecommerce platform. This was a crucial transition for the company, moving towards offering online booking capabilities for their services. Greensborough Waste is a well-known brand, and they trusted our marketing experts to introduce their new range of eco-friendly waste solutions on the website. This step was not only about expanding their brand exposure but also about creating an additional revenue stream. Star Digital Marketing collaborated with Greensborough Waste to design a site that would increase trust, conversions, and online bookings.
As a team of environmentally-conscious professionals, Greensborough Waste serves a community that values sustainability and efficient waste management. Their target audience includes households and businesses that are keen on reducing their carbon footprint. Greensborough Waste wanted a site that would reflect their commitment to the environment, showcasing their fun, dynamic, and professional approach while adhering to their existing branding guidelines.
Approach
Our approach to designing and developing the new ecommerce website began with understanding the various user personas visiting the site and identifying their needs and requirements for proceeding with a booking. We employed a calculated strategy to showcase the services in a clear and easily navigable structure.
We determined that the most effective way to guide visitors to relevant, actionable information was to immediately present the different waste management services that Greensborough Waste offers. This ensured streamlined user navigation and minimized distractions throughout the site. Once users selected the service they needed, we introduced conversion funnel psychology to support their booking decisions and reduce the risk of abandonment.
Visitors were greeted with a vibrant, dynamic site that clearly explained the next steps. Our first image on the carousel banner included a call-to-action element to ‘book a service’, which navigated through further clickable elements within the sales funnel. The image also highlighted the top services popular among Greensborough Waste clients, helping users quickly find solutions to their needs.
Impact
Since launching the new, mobile-friendly, and completely revamped ecommerce website, Greensborough Waste has seen a significant increase in demand for their services. The site now features additional useful content, a gallery, help centre, informational pages, and well-coordinated colour palettes and digital assets. This surge in demand has led to a backlog of orders, a positive challenge for this ever-growing team. This success was made possible by the premium marketing team they partnered with to complete their project.
Gallery
Adoptive
Responsive
Fast
This Website is Designed to Fit Perfectly on Every Device.
Technologies
WordPress
Elementor
WooCommerce
Colours
#19315e
#d5b00b
#000000
#ffffff
