Hampton Dental Surgery have been servicing the bayside community for over 25 years.
They have a reputation for excellent patient care conducted in their clean clinic. They offer a warm and friendly environment to their patients and offer many specialised services from general, cosmetic, children and sleep dentistry.
The main objective for Hampton Dental Surgery was to create a website that conveyed the commitment, passion, and expertise they have for serving their local community. Their website was outdated built on a basic template that didn’t offer value to prospective patients. It failed to build trust and lacked the professional and caring approach they take with every patient.
A new overall branding image and design was required to deliver their message to the community in a new and impressive way. Their old logo was dated and not a true representation of their state-of-the-art clinic. The previous logo missed the mark with elements, colour pallets and gradient.
Star Digital set out to create an elegant, dynamic, and future safe design that the Hampton Dental Surgery team could be proud of and carry for years to come.
That objective always stayed the same; create a unique site in the competitive dental space that so many are so easily overlooked. Ensure ease of use and navigation for current and prospective patients and to inspire them to book an appointment. For this our branding team wrote catchy content to grab user attention and develop trust.
Based on new SEO foundations to create reach, exposure, and visibility within the local community, we went about developing a fully device responsive solution built on WordPress. Training on how to use the website CMS is part of the Star Digital solution, however encapsulating the vision, personality and including the core branding message were at the forefront of every page.
Star Digital Marketing helped to optimise their booking portal to manage online appointment scheduling to cater for the busy lifestyles of patients.
Hampton Dental Surgery has been a complete success since launching, the website has managed to drive conversions of site users into patients, the booking system is simple and easy to use, and their marketing strategy is still driving future growth.
The new branding and art direction is exciting and becoming recognised within the community. To demonstrate success, more bums in seats is the most important factor for a dental practice and Star Digital Marketing continue to drive existing and new patients.
This Website is Designed to Fit Perfectly on Every Device.