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House of Gates

Web Design & Development

House of Gates takes pride in its diverse selection of driveway gates and fence panels. With extensive experience in the aluminium and steel fields, the company’s passion for driveway gates initiated the journey of House of Gates. Their commitment to excellence has established their reputation as a reliable gate provider in Melbourne, regional Victoria, and interstate.

Transformation

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https://houseofgates.com.au

Before

After

Objective

House of Gates approached Star Digital Marketing to collaborate on developing a new website that functions better and delivers a more aesthetic look and feel compared to their current website. Their website, built many years ago, had not been updated since its development and was built on a basic template lacking substance.

They were concerned that their current website’s representation missed the mark in showcasing their capability and expertise in the industry. They recognized that not having a mobile-responsive website was damaging, risking the loss of an entire market. Their content was thin and lacked a proper hierarchy of information, motivating them to develop a new website to achieve the best possible results. It was crucial for them to provide their customers with confidence, trust, and an overall great experience.

Approach

When House of Gates and Star Digital Marketing partnered, they decided not to focus solely on cosmetic wins but aimed to create a future-safe website that strives towards long-term growth and can accommodate changes via an easy-to-use CMS.

Having identified their target market and ideal buyer types, they could focus their marketing efforts with precision and begin engaging more positively with potential clients. They improved loading speeds throughout the site and optimized it for mobile search, which is paramount. They began devising and creating useful and informative content for different persona groups to help them consume, understand, and solve their questions.

A professional-looking website that performs well was one of the underlying goals that were ultimately achieved. They ensured clean coding, easy contact options, and reduced the navigational menu to efficiently direct potential clients to the appropriate sector. Showcasing image assets through a gallery and their projects has helped increase trust levels through previous work and experience.

Impact

House of Gates has greatly benefited from the new website launch. Their website now looks much more professional and highlights their unique selling points in an extremely positive way, securing authority and trust in the buyer’s mind. Since the site’s launch, they have received significantly more enquiries and leads due to the site being device-responsive and the Click-to-call functionality.

Understanding customers and their purchasing behavior is crucial to ensuring a company gets the business it deserves. This project marks another successful site deployment by the Star Digital Marketing conversion factory team, passing on rewards to another satisfied client.