Lyons Road Family Chiropractic

Web Design & Development

Our purpose is to educate, check and adjust individuals and families towards optimal health with natural chiropractic care. Lyons Road Family Chiro and our team have been serving the health care needs of Sydney’s Five Dock and Drummoyne community for over 27 years. We have helped over 6,000 people in that time and continue to provide professional and highly sought health care.

Transformation

AFTER

BEFORE

Visit Website

https://chiropractordrummoyne.com.au

Before

After

Objective

Creating a useful and interesting website is essential for businesses, particularly those in Sydney’s Trusted Chiropractors Serving Five Dock and Drummoyne. To truly comprehend how customers consume content and the sales funnel’s structure, a designer must have a clear knowledge of the user persona.

Lyons Road Family Chiro and Star Digital Marketing collaborated on a new website since they needed one that accurately reflected their message, but the concept was fantastic. The previous website, which didn’t hit the mark and hindered online growth, did not reflect the idea effectively.

They are committed and passionate to provide corrective chiropractic care and commonly help with back pain, neck pain, headaches, migraines, sciatica (nerve pain), scoliosis, family care, posture and more.
The goal was to establish a website with a fantastic user experience, offering and explaining all relevant information, as well as their point of difference and unique selling points, so that the Lyons Road Family Chiro team could serve the health care needs of Sydney’s Five Dock and Drummoyne communities.

The goal of their design was to create a contemporary yet personalised look with an informed and caring approach.

Approach

Star Digital developed hundreds of websites across many platforms and industries. meticulous researchers who understand that website design has an element of science to it.

We understand how it all comes together: page flow, colour schemes; psychology (and eye-tracking) play an important role in directing users where they should go on the site. The placement of text and pictures is crucial, and it must appeal to the audience we are aiming for.

We needed people to understand the service they provide, with a full assessment of the case to determine if chiropractic can help. They were having difficulties in accurately describing and defending their service and principles.

We concentrated on making sure that inquiries and purchases were as simple as possible by developing a device-friendly website that is easy to navigate.
We completely re-designed the website from the ground up to be mobile-friendly and easy for users on any device. This not only increases your online presence but also limits frustration, which is crucial in today’s digital world.

Impact

We’ve seen a boost in website traffic since launching the new Lyons Road Family Chiro website, and improved engagement rates across multiple pages, as expected. The neatly and strategically placed Call-to-Actions with varied colour schemes and active scroll features have enhanced the user experience.

We have made certain that visitors to the website are given the message and concept clearly by highlighting the service’s main deliverables in an easy-to-read way while also including important information. The goal they have been attempting to communicate has now been achieved, with conversions and organic rankings both rising.