Maison Otto

Web Design & Development

Founded in 2006 by Caroline Khelaifia, Maison Otto brings unique European labels to Australia. With over 25 years of experience in the fashion industry, Caroline’s deep understanding of fashion trends stems from her French roots and upbringing in a fashion-focused family dating back to the 1920s. Having spent 28 years in Australia and traveled extensively, she combines the Australian lifestyle with French influences in Maison Otto’s Fashion and Homeware collections, offering timeless trends to their valued clientele. 

A Star is Born




Maison Otto, a prominent purveyor of quality European fashion and homeware in Australia, is embarking on a journey to establish its online presence. Recognising the significance of a captivating digital platform, Maison Otto is dedicated to creating a website that reflects its commitment to offering unique and timeless trends to its clientele. This strategic venture aligns with Maison Otto’s vision of providing personalised attention to meet the diverse needs of its customers while delivering distinctive French influences in every aspect.

Given Maison Otto’s absence from the online realm, the aim is to develop a website that not only introduces their offerings to a wider audience but also encapsulates the essence of Maison Otto’s rich fashion heritage. To achieve this, Maison Otto has engaged the expertise of Star Digital Marketing. Through a collaborative effort, our teams are embarking on an innovative project to craft a website that showcases Maison Otto’s exceptional fashion and homeware collections, seamlessly blending the Australian lifestyle with French influences. The primary focus is to create an engaging and user-friendly digital space that effortlessly resonates with Maison Otto’s dedication to style and quality.

In close partnership with Star Digital Marketing, the Maison Otto team has embarked on a journey of exploration, delving into their brand ethos, objectives, and target audience. This collaborative effort has led to the formulation of a strategic roadmap designed to rejuvenate their online presence, infusing it with contemporary aesthetics and an intuitive interface. Our involvement in enhancing Maison Otto’s digital footprint is a source of pride, as we help them establish a more impactful connection with their valued customers.


In the process of revitalising Maison Otto’s online presence, a comprehensive and strategic approach has been adopted by the skilled team at Star Digital Marketing. Recognising the paramount importance of effectively portraying Maison Otto’s collections to make a substantial impact on potential clients, our collaborative effort has been meticulous and detail-oriented.

The approach commenced with a profound exploration of Maison Otto’s business, aspirations, and the specific audience they serve. This in-depth understanding served as the foundation for a meticulous plan to elevate the website’s aesthetics, user experience, and alignment with Maison Otto’s core values. The primary emphasis was on enhancing user-friendliness and navigation, ensuring seamless access to vital information. By adeptly showcasing the exceptional value of Maison Otto’s collections, the collaborative team aims to play a pivotal role in attracting and retaining customers in the world of online fashion and homeware.

The website’s performance is set to be augmented through the implementation of various techniques, encompassing search engine optimization, responsive design, and accelerated loading speeds. These enhancements are anticipated to yield tangible results, translating into improved organic search visibility, heightened conversions, and increased customer engagement. This collective triumph is poised to strengthen Maison Otto’s effective marketing strategy.

In totality, Star Digital Marketing takes immense pride in its pivotal role in enhancing Maison Otto’s online presence. Our unwavering commitment to delivering a robust digital experience, enriched with aesthetics and usability, consistently exceeds expectations, reaffirming Star Digital Marketing’s dedication to excellence.


Maison Otto’s reimagined website, meticulously designed by Star Digital Marketing, is set to deliver a profound impact through its modern and elegant aesthetic. With an emphasis on seamless usability, the website promises an exceptional digital journey for visitors. Its responsive design is anticipated to usher in improved organic SEO outcomes, heightened visibility, and a notable surge in conversions and customer engagement. This collective success is poised to fortify Maison Otto’s triumphant marketing approach in the competitive world of fashion and homeware.

Please note that the final impact will be measured as the project progresses, but our commitment to Maison Otto’s success remains unwavering.





This Website is Designed to Fit Perfectly on Every Device.



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