Maliview Decks and Pergolas

Web Design & Development

With nearly 20 years of expertise in crafting premium outdoor spaces, Maliview Decks and Pergolas is a trusted name in Melbourne. Their seasoned team has the skills and qualifications to bring any outdoor vision to life, whether it’s a sleek, modern deck or a charming pergola retreat. They pride themselves on delivering bespoke designs tailored to unique preferences, ensuring both style and durability. Servicing Melbourne’s Eastern suburbs and surrounding areas, they invite potential clients to reach out for a friendly consultation and receive a complimentary quote. Let Maliview transform your outdoor oasis into a sanctuary of beauty and functionality.

Transformation

AFTER

BEFORE

Visit Website

https://maliviewdecksandpergolas.com.au

Before

After

Objective

The dynamic team at Maliview Decks and Pergolas recognised the need for a website overhaul to align with their progressive offerings. The existing site lacked responsiveness and failed to effectively highlight their diverse service range. The objective was clear – breathe life into the website, making it a true reflection of Maliview’s current capabilities and establishing trust with both existing clients and potential customers.

Maliview Decks and Pergolas, a prominent player in the outdoor space design industry, aimed to partner with Star Digital Marketing to revolutionise their digital platform. The primary goal was to create a user-friendly website that facilitated seamless navigation within specific service categories. The previous design limitations were to be replaced with a modern and engaging interface, incorporating a corporate video and downloadable brochures to communicate crucial information to diverse user personas.

The overarching mission was to enhance the overall user experience, ensuring visitors stayed on the site longer. Generating leads, increasing sales, and bolstering Maliview’s digital presence were key focus areas. The team envisioned a website that not only showcased their services effectively but also demonstrated their commitment to innovation and customer satisfaction.

Approach

The transformation journey for Maliview Decks and Pergolas’ website involved meticulous planning and collaboration. Star Digital Marketing’s developers collaborated closely with the Maliview team and external partners to integrate business process management software seamlessly into the website.

The Star Design and Development team adhered to consumer marketing principles, embracing the ‘3-7 seconds rule’ – understanding that trust and authority are subconsciously judged within this timeframe. The strategy involved creating a dynamic and timeless design aligned with Maliview’s vision, prioritising the user’s needs.

Introducing new informational pages, refreshing colour schemes, and implementing a sticky header with easily accessible contact elements were crucial steps. The website was revamped to be state-of-the-art across all devices. The use of colour and negative space was strategically employed to guide users to the relevant sections swiftly.

Impact

The impact of the website launch was nothing short of immediate success. Clients and stakeholders applauded the redesigned platform, and search engines responded positively. The revamped structure allowed for a more intuitive flow through the main focus points of the Maliview home page, reflecting the brand essence and facilitating seamless navigation for users.

The science behind conversion rates spoke volumes, showcasing a significant return on investment. The redesigned website not only met but exceeded expectations in terms of branding, enquiries, sales, and digital presence. Star Digital Marketing takes pride in being an integral part of Maliview’s journey, contributing to the ongoing success of the brand.