Northern Window Shutters
Web Design & Development
Northern Window Shutters is a family-owned business based in Melbourne’s northern suburbs. With over 30 years of industry experience, they guarantee the quality of their work without any pressure selling.
Northern Window Shutters provides roller shutter products and services to all Victorians, catering to both large and small jobs. They use quality materials to ensure total window protection for you and your family.
Transformation
Visit Website
https://northernshutters.com.au
Before
After
Objective
The dynamic team at Northern Window Shutters recognised the need for a website overhaul to align with their progressive offerings. The existing site lacked responsiveness and failed to effectively highlight their diverse service range. The objective was clear – breathe life into the website, making it a true reflection of Northern Window Shutters’ current capabilities and establishing trust with both existing clients and potential customers.
Northern Window Shutters, a prominent player in the window protection industry, aimed to partner with Star Digital Marketing to revolutionise their digital platform. The primary goal was to create a user-friendly website that facilitated seamless navigation within specific service categories. The previous design limitations were to be replaced with a modern and engaging interface, incorporating a corporate video and downloadable brochures to communicate crucial information to diverse user personas.
The overarching mission was to enhance the overall user experience, ensuring visitors stayed on the site longer. Generating leads, increasing sales, and bolstering Northern Window Shutters’ digital presence were key focus areas. The team envisioned a website that not only showcased their services effectively but also demonstrated their commitment to innovation and customer satisfaction.
Approach
The Star Digital Marketing team adhered to consumer marketing principles, embracing the ‘3-7 seconds rule’ – understanding that trust and authority are subconsciously judged within this timeframe. The strategy involved creating a dynamic and timeless design aligned with Northern Window Shutters’ vision, prioritising the user’s needs.
Introducing new informational pages, refreshing colour schemes, and implementing a sticky header with easily accessible contact elements were crucial steps. The website was revamped to be state-of-the-art across all devices. The use of colour and negative space was strategically employed to guide users to the relevant sections swiftly.
Impact
The impact of the website launch was nothing short of immediate success. Client applauded the redesigned platform, and search engines responded positively. The revamped structure allowed for a more intuitive flow through the main focus points of the Northern Window Shutters home page, reflecting the brand essence and facilitating seamless navigation for users.
The science behind conversion rates spoke volumes, showcasing a significant return on investment. The redesigned website not only met but exceeded expectations in terms of branding, enquiries, sales, and digital presence. Star Digital Marketing takes pride in being an integral part of Northern Window Shutters’ journey, contributing to the ongoing success of the brand.
Gallery
Adoptive
Responsive
Fast
This Website is Designed to Fit Perfectly on Every Device.
Technologies
WordPress
Elementor
Colours
#17252f
#dc1b4c
#7a7a7a
#ffffff
