SJR Linemarking, a family-owned Melbourne business, demonstrates a strong dedication to exceptional customer service and an unwavering commitment to customer satisfaction. Their meticulous approach, complemented by the use of premium line marking products and cutting-edge machinery, guarantees precise and long-lasting results. Punctuality remains a top priority, ensuring that every project proceeds as promised. Additionally, SJR Linemarking effectively controls overhead costs, enabling them to provide valued repeat clients with consistently competitive pricing.
SJR Linemarking partnered with Star Digital to revamp their outdated website, aiming to provide their customers with a more engaging and informative online experience. The primary goal was to enhance their online presence, showcase their expertise, and convey their commitment to delivering top-quality line marking services in Melbourne.
The existing website failed to reflect SJR Linemarking’s professionalism and dedication, lacking the modern design and functionality required for effective customer engagement. The objective was to create a custom website that would position SJR Linemarking as an industry leader, instilling trust, authority, and a sense of passion for their line marking services.
The new website had to be responsive, user-friendly, and content-rich, offering in-depth information about SJR Linemarking’s services and showcasing their completed projects in an image gallery. It needed to clearly communicate their identity, services, and the reasons why potential clients should choose them for their line marking needs.
Our collaborative approach with SJR Linemarking began with emphasising the importance of a strong brand identity. The new website design aimed to incorporate this brand identity consistently throughout the site, visually and in content. The chosen branding concept incorporated a two-pointed line hovering over the business’s name, effectively conveying their expertise and specialisation in line marking.
The use of these branding colours throughout the site was strategic, ensuring usability and continuity across all pages. This created an intuitive and user-friendly navigation experience, particularly through the implementation of a vertical main menu.
To address the limitations of the old website, we developed a custom site using the latest technologies on the WordPress platform. This resulted in a website that was not only faster but also responsive to different devices, including mobile, aligning with Google’s best practices and ensuring a seamless user experience.
The redesigned website had an immediate and positive impact on SJR Linemarking’s online presence and business growth. It provided a more user-friendly experience with quick-loading pages and high-resolution imagery, attracting more business opportunities and conversions.
In addition to the website overhaul, SJR Linemarking trusted Star Digital to enhance their digital presence further through a Search Engine Optimisation (SEO) campaign. This strategic collaboration led to substantial growth in new business opportunities. The combination of the new website and our SEO expertise resulted in SJR Linemarking consistently ranking #1 for core keywords, thereby driving increased website traffic and boosting sales.
This Website is Designed to Fit Perfectly on Every Device.