Slate Roofing

Web Design & Development

Slate Roofing Melbourne provide the best of new and re-roofing installation, repairs, and maintenance of slate roofs Melbourne wide. They also provide the supply and installation of guttering, valley irons, battens and ridges for all heritage and domestic slate roofing requirements.

The Slate Roofing Melbourne team are dedicated to using the highest standards of traditional and modern slate roofing techniques. Their incredible craftsmanship and attention to detail achieves the aesthetic, premium look of a slate roof.

Transformation

AFTER

BEFORE

Visit Website

https://slateroofingmelbourne.com.au

Before

After

Objective

Star Digital were chosen to become the Slate Roofing Melbourne’s premier marketing partner because we understand business. The team knew they had neglected their site for years and they needed to invest in creating an innovative, custom site for measurable growth to be achieved.

Their website was not showcasing their expertise and professionalism and it was simply an old, stagnant website that provided no value, trust, or authority promoting them as the most passionate slate roofing business in the industry.

This site needed to become device friendly, it needed to expand on target pages and outline why website visitors should choose Slate Roofing Melbourne as their roofing specialists. A gallery was vital to showcase the work they have completed; this helps develop trust within website visitors.

The team wanted a direct site, highlighting who they are, what they do, and why people should consult them for their slate roofing requirements.

Approach

We first collaborated with the Slate Roofing Melbourne team around the importance of developing a new brand identity, creating a custom site needs to be backed by a strong branding presence throughout. The final branding concept consisted of a two-point roof hovering over the businesses name, this strikes the message in their niche. Once finalised, we could then use the branding colours strategically throughout the site to focus on usability, continuity, and ensuring pages were obvious and self-explanatory.

Developing a custom site using the latest technologies on WordPress allowed us to move away from the slow, static site they had and create a quick loading site including high resolution imagery. An itemisation of targeted pages for easy user navigation included using a vertical main menu.

A new device responsive interface was created, this is pivotal for mobile users and to ensure we are complying with Googles expectations and demands.

Impact

Slate Roofing Melbourne immediately realised the effectiveness of a new user-friendly site. From the launch of the new device responsive, quick loading site they immediately received more business opportunities through conversion.

Slate Roofing Melbourne trusted Star Digital to increase their digital presence through a Search Engine Optimisation campaign, this has increased new business for the team. Their newly developed website mixed with our SEO expertise has resulted in their core keywords ranking #1 consistently for years now, driving website traffic and sales growth.