Willow Blu invites customers to discover the ideal combination of style and comfort for warmer climates through their online clothing store. Their collection has been carefully curated to provide a selection of lightweight and comfortable clothing options designed to cater to a diverse range of individuals. Willow Blu acknowledges the uniqueness of every body and is committed to ensuring that fashion remains accessible to all.
Willow Blu chose to partner with Star Digital for the redesign of their previous and outdated website. As a brand with a focus on style and comfort for warmer climates, Willow Blu offers a thoughtfully curated collection of lightweight and comfortable clothing options designed to cater to a diverse range of body types. The objective was to create a modern, user-friendly website that accurately represents the brand’s commitment to accessible and stylish fashion.
The new website needed to convey the perfect blend of style and comfort that Willow Blu stands for, while offering a seamless online shopping experience. Additionally, the objective was to provide information about the brand’s unique features.
To achieve Willow Blu’s objectives, Star Digital embarked on a comprehensive approach. First and foremost, the team recognised the importance of developing a strong brand identity. The final branding concept featured a design that incorporated the essence of the brand. This branding was strategically integrated throughout the website to ensure a cohesive and user-friendly experience.
A custom website was developed using the latest technologies on WordPress, replacing the outdated and slow website that Willow Blu had previously. This new website focused on quick loading times and high-resolution imagery, creating an engaging user experience. The navigation was simplified with a vertical main menu for easy access to targeted pages.
Additionally, great emphasis was placed on creating a device-responsive interface to cater to mobile users and meet the expectations of modern search engines, including Google.
The impact of the new website design was immediately evident for Willow Blu. With the launch of the responsive and fast-loading site, the brand began to receive an increased number of business opportunities through improved conversion rates.
Willow Blu entrusted Star Digital with their digital presence, resulting in the implementation of a successful Search Engine Optimization (SEO) campaign. This, in combination with the new website, significantly improved the brand’s online visibility. Willow Blu’s core keywords consistently ranked #1 in search engine results, leading to increased website traffic and robust sales growth. The collaboration with Star Digital proved to be a highly effective strategy for Willow Blu’s online success.
This approach has allowed Willow Blu to better represent their brand, connect with their target audience, and significantly expand their online presence.
This Website is Designed to Fit Perfectly on Every Device.