B2B companies can use social media as a powerful marketing tool to reach out to potential customers and make connections across the world. It is critical to stay ahead of the curve when it comes to social media. We’ve gathered the top social media trends for 2022 so you can stay one step ahead, remain one step ahead, and master social media in 2022.
Create a user-generated content campaign.
User-generated content is going to be just as important in 2022, if not more so than it was in 2021. For marketers of every size, there’ll be a need to find ways to make the most of user-generated content on social media.
Individuals’ postings on social media are crucial for two reasons: because they provide social proof and because they constitute social proof. According to 90%, user-generated content influences purchasing decisions over other powerful marketing tools like promotional emails and search engine results. User-generated content is not only powerful, but it’s also inexpensive and highly successful at establishing consumer trust.
The best method for B2B businesses to use user-generated content is by launching hashtag campaigns. Follow these steps to start your hashtag campaign:
- Begin by establishing a branded hashtag that is relevant to your firm.
- Determine the sort of material you want to see from your audience and where/how you want it to be seen. Consider your audience’s preferred platform and the type of content they’d like to share.
- Consider logistics such as the campaign’s objective, length, and whether you’ll offer a reward to your audience.
- Begin using your new branded hashtag once you’ve received some user-generated content.
- Look at how many people are using the hashtag on social media to see how successful your campaign is.
- Overall, user-generated content is a wonderful method for you to utilise your audience’s power and create genuine, unique material.
Live videos, in particular, are popular among audiences. You should use short-form video material and live videos.
Experts predict that by 2022, the video will account for more than 82% of all internet traffic, and it has been a popular type of material for years. Furthermore, 53 percent of consumers would like to see additional video content from the companies they support.
Given this, 2022 is an excellent time to increase the use of video marketing in your social media campaign. Begin by selecting the sort of films you wish to create and which platform you’ll use. Short-form video material and live videos will be hot trends. For short-form video content, TikTok and Instagram are the preferred platforms, whereas LinkedIn or Facebook is preferable for live videos. Other video platforms, such as YouTube, can be utilised to deliver longer, more detailed material that promotes your company or items.
Short-Form Video
Videos under 2 minutes and 30 seconds are eligible for the short-form video category. Our attention span is getting shorter as social media becomes more popular, so short-form content is a useful tool for engaging your audience. According to one study, over half of all videos in less than 90 seconds are watched to the end. Short-form films may be used to teach your audience or display user-generated content or behind-the-scenes glimpses. A short-form video marketing approach may assist you in increasing brand recognition by offering creative material.
Live Video
Live video streaming has been around for a while, but it’s become far more popular in recent years. According to a 2020 study, 80% of customers prefer watching a live video to reading a blog. While live videos may require additional production work, they are an innovative and successful technique for B2B businesses to engage with their audiences and boost their brand. Fortunately, you may use real-time videos for just about anything: Q&A sessions, behind-the-scenes information, product announcements, and more. Adding real-time video to your video marketing plan is a simple method to stay up with the latest trends while also showcasing your company’s more genuine side.
Video may be a fascinating, enthralling method to reach out to your audience and attract new consumers. In 2022, a video marketing plan that incorporates short-form content and live videos may help you fulfill your company objectives.
Use interactive content.
Interactive content necessitates a viewer’s engagement. It draws the attention of viewers and encourages them to become more than simply an audience. Interactive content, on the other side, receives two times more interaction than static information. Interactive content may help you develop real connections with your consumers and build loyalty among your customers as a B2B firm.
Interactivity such as polls, quizzes, surveys, multi-touch photographs, live videos, giveaways, and competitions can all be easily integrated into platforms like Facebook, Instagram, LinkedIn, and Twitter. The best thing about engaging material is that it may be as simple or sophisticated as you want.
You may also add interactive content to your website, e-books, infographics, and even newsletters. In the end, interactive content improves consumer engagement in a unique way.
It’s never too late to start developing your B2B social media strategy. However, you choose to use the newest social networking phenomena, be sure you’re doing it genuinely and carefully, taking your audience into account at all times.
