In a nutshell, Facebook lead ads are similar to other kinds of Facebook ads with the emphasis on generating leads rather than dissuading users from visiting Facebook. With a simple and direct call-to-action (CTA) button and a smart tool that automatically fills in users’ contact information from their profile into your form, Facebook lead ads make it easier. Simply press the CTA button and hit “submit” to convert a Facebook lead into an email address. The user must simply tap the CTA button and then “submit.” Various internet marketing solutions, including as Zapier and HubSpot, allow you to create Facebook lead advertisements. You may also establish them within Facebook.
Examples of Lead Ad Uses in Action
- Newsletter sign-ups
- Ebook, video, or other content downloads
- Interest forms
- Deals, coupons, and offers
- Webinar signups
- Email subscriptions
Pros of Lead Ads
Lead ads are one of the most popular and effective forms of advertisement on Google. They offer numerous benefits both for inbound marketing firms and consumers.
- The basic call-to-action button informs customers exactly what they are going to do next, such as “Sign up,” “Download,” or “Learn more.”
- An automatically developed mobile version makes it simple for potential consumers to do anything from anyplace.
- The lead ad form automatically pulls in user information that has previously been provided to Facebook.
- Lead ads gather lead data from consumers who have shown interest in your product or offer.
- Users’ information may be used to build customised and lookalike audiences, allowing you to remarket to existing leads or discover others who are comparable to those in your current database.
Cons of Lead Ads
The major disadvantage of lead ads is that, unlike retargeting, they do not direct potential customers to your landing page or website. Users stay on Facebook, thus limiting the chances for immediate interaction with your business. High rates of low-quality leads can also be produced by display advertisements: users may sign up simply because it is simple and quick, but they may not be interested enough to do anything else.
When first using lead advertisements, Land Rover ran A/B testing. The brand’s Facebook lead ads outperformed link adverts that directed visitors to their website to complete a contact form, resulting in increased leads and a higher conversion rate. In comparison to previous social media-based lead development techniques, their lead advertising resulted in a 400% decrease in cost.
Facebook lead ads and Instagram were used by a Chinese mobile internet firm, NewBorn Town, to contact people on mobile devices all over the world. The company primarily targeted the United States with these lead ads, which resulted in 38% more installs and 22% lower cost per acquisition than previous Facebook efforts.
For cost-effective lead generation, Housing.com utilised Facebook lead ads. They designed a customised mobile sign-up form that made it simpler to gather interested users’ emails. It helped to produce better leads at a quicker rate. In the end, Facebook’s case study of successful Placing Ads in a PPC Campaign based on their example is real. It shows that for each lead, they were 50% cheaper and generated seven times more leads in less than five days compared to previous Facebook advertising efforts.
Sona MedSpa used mobile lead advertisements to reach out to male and female clients in seven different U.S. regions. These lead ads included offers and “free-of-charge” consultation services, which were incorporated into the campaign. The cost per lead of mobile lead ads was 66% lower than conventional link advertising, resulting in almost twice.
A “Sign up” call-to-action button was used by the Pure Body Skin & Soul Spa. The description informed viewers that the first 50 people to join up for a new hydrafacial received a Cyber Monday discount, which was worth around $100 off the regular cost. People were enticed to fill out the form by getting a discount.
Lead advertisements on Facebook are becoming increasingly popular for generating conversions. Lead ads may be an excellent alternative to other forms of Facebook advertising since they are simple, quick, and give a lot of options for promoting what you want. Lead advertisements have shown to be successful in increasing leads, lowering costs per lead, and raising brand awareness.