It’s also important to know what a logo is supposed to accomplish before addressing the issue “What makes a good logo?” A logo’s purpose is to represent a brand’s ideals. It’s also intended to be a visual signal for something much greater. Whether it’s at the bottom of a commercial or on someone’s laptop, a logo should be a signal for brand recognition. It should encapsulate all you want to communicate about your company in a simple, recognizable symbol. A logo has to be simple, adaptable, current, and appropriate for its clients in order to fulfil its function effectively.
Simple
The K.I.S.S. principle, which stands for Keep It Simple and Stupid, is a design approach that many designers are taught. A nice logo should be simple enough to communicate the brand’s message without becoming cluttered. Unless the “clutter” is critical to the brand’s history, simple logos are best. Keep in mind that a five-year-old can create some of the world’s most well-known emblems.
Versatile
Logos will undoubtedly be used by many different people and across a wide range of media. While designing a logo, consider where it could end up and who would have access to it. Creating a style guide can assist, but if you only have access to your logo and a 200-page style guide, it might be time to reconsider. Consider creating a logo design for children: You want it to be adaptable so that it may be used in a variety of ways, and you want it to be simple enough that no one would.
Relevant
It’s critical to stay up with design trends. A logo should ideally be timeless (like Coca Cola’s), but what’s common practise today may not be popular in another twenty years. If the brand and character behind the logo are changing, the logo should do so as well.
Appropriate
Logos should be relevant to the target audience. Toy store logos should be loud and colourful, while a lawyer’s logo should be quiet and solemn. Logos do not, however, have to reflect the actual goods or services offered by a firm. A logo does not need to summarize the entire history of a firm; it’s just there to help you identify who you’re dealing with. The Harley-Davidson symbol doesn’t feature a bike, and the Apple logo does not show a computer. A logo is simply used for identification; it does not have to encapsulate the company’s complete narrative.
A logo is meaningless unless it is backed up by a solid company. A logo aids in the memory recall of your business. It’s a kind of visual signal that they link with a reputable firm or service.
Don’t try to overthink it. If you can keep your logo simple, flexible, timely, and relevant, your business will flourish in today’s fast-paced consumer climate.If you have queries about branding or need assistance with design and development, please do not hesitate to contact us.
