In the good old days of SEO, link building was all about quantity over quality. The more links you had pointing back to your website, the better your chances of ranking higher in the search engine results pages (SERPs). That’s no longer the case. In fact, link building has completely changed in today’s world but it is still an essential component of a dynamic SEO strategy.
Nowadays, an effective link building strategy is all about quality over quantity. The links that point back to your website need to be high-quality links from reputable websites. They also need to be relevant to your niche or industry. Simply put, gone are the days when you could just throw up a bunch of low-quality links and hope for the best. Today’s link building landscape is much more sophisticated and requires a more strategic approach.
Link building is an essential part of any SEO strategy, but it can also be one of the most challenging and time-consuming tasks. This is because search engines are constantly changing their algorithms, and what worked yesterday may not work today. As a result, it’s important to stay up-to-date on the latest link building trends and best practices. Unfortunately, this is easier said than done. To help you out, we’ve compiled a list of common link building mistakes to avoid.
- Neglecting User Intent. Ignoring user intent is one of the most common link building mistakes. When building links, it’s important to keep in mind what your target audience is looking for. If you’re trying to rank for a keyword that has high commercial intent, then you’ll need to build links from high-quality websites that are relevant to your industry. However, if you’re trying to rank for a keyword with low commercial intent, then you can get away with building links from lower-quality websites.
- Create High-Quality Content. Another common mistake is not producing link-worthy content. If you want people to link to your website, then you need to give them a reason to do so. This means creating high-quality content that is relevant to your target audience and provides value. If you don’t have anything worth linking to, then you’re not going to get many links.
- Sending Bad Outreach Emails. When reaching out to other websites, it’s important not only that you are personable and engaging with your recipients but also make sure the email is relevant. Sending generic or irrelevant emails will get them ignored almost guaranteed!
- Purchasing Backlinks Carelessly. Google has recently cracked down on website rankings which involve the purchase or sale of links. This is a big change from before when many websites tried their best to manipulate search engine rankings by buying these types of artificial boosts in SERPs (Search Engine Results Pages). Nowadays it’s not just considered spammy but also against Google’s guidelines so be careful!
- Excessive Use of Exact Anchor Text in SEO. Anchor text is the text that appears on a page that links to another page. Using too much exact anchor text can be seen as spammy by search engines, so it’s important to use a variety of different anchor texts.
- Prioritising Quantity Over Quality. As with anything in life, quality is more important than quantity when it comes to link building. It’s better to have a few high-quality links than a large number of low-quality ones.
- Neglecting Small But Important Websites. Just because a website isn’t huge doesn’t mean it’s not worth getting a link from. In fact, smaller websites can often be easier to get links from because they’re less likely to be inundated with requests.
How to Correct Link Building Mistakes and Obtain Backlinks Correctly
Link building is a fundamental part of any SEO strategy, yet it’s also one of the most challenging and time-consuming aspects of the process. There are endless rules and regulations to follow, not to mention the ever-changing landscape of Google’s algorithm. It’s no wonder that so many people make mistakes when it comes to link building.
One link building strategy that is often overlooked is broken link building. This involves finding websites that have broken links and then contacting the site owner to let them know. You can then offer to provide a working link to the site owner. This is a great way to get a backlink because you are providing a valuable service to the site owner.
Another strategy is unlinked mentions. This involves finding mentions of your website or brand that do not include a link back to your site. You can then contact the site owner and ask them to add a link. This is a great way to get high-quality backlinks because you are providing value to the site owner by giving them a way to improve their website.
The last strategy is community site link building. This involves finding community sites in your niche and contributing content or resources to the site. Most community sites will allow you to include a link back to your website in your profile or signature. This is a great way to get backlinks because you are providing valuable content or resources to the community.
Utilise Star Digital Marketing’s Best SEO Link Building Techniques
A strong link building strategy is essential for improving your website’s ranking on search engine result pages. Unfortunately, many businesses make common errors that keep them from achieving their goals. If any of the above mistakes sound all too familiar, it’s time to reconsider your strategy. However, if you find yourself getting too deep into these errors, it would be more appropriate to seek immediate assistance from a link building expert.
Investing in a top-notch SEO link building strategy is one of the smartest decisions you could make for your business. Not only will it improve your backlink profile, but it will also help you rank above your competitors and grow your inbound leads.
Here at Star Digital Marketing, we have a team of link building experts who can help you assess your current strategy and make necessary improvements. We also offer search engine marketing (SEM) services to give your business that extra boost. Don’t wait any longer – contact us today and let us show you what we can do!