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Hirison Construction

Web Design & Development

Hirison Construction is a family-run business with a combined 40 years of experience in delivering high-quality construction, renovation, and fit-out services. The name “Hirison” originates from the Chinese word “Hailixin,” meaning vast ocean, low profit, and high reputation—values that continue to guide the company’s approach to every project.

Transformation

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https://hirison.com.au

Objective

Hirison Construction’s previous website had become heavily restricted on the backend, allowing only basic content edits while preventing updates to plugins, theme changes, or new feature installations. The outdated theme, combined with these limitations, made it impossible to keep the site secure, functional, or competitive in today’s digital landscape.

The objective was clear: rebuild the website from the ground up while maintaining and enhancing the existing design elements their clients recognised. The new site needed to be fully functional, easily editable, mobile-friendly, and optimised for performance, while also aligning with Hirison Construction’s professional image.

Approach

Star Digital Marketing began by reconstructing the website on a modern, stable platform, free from the technical restrictions of the old system. The existing visual style was refined to preserve brand familiarity while incorporating updated layouts, typography, and imagery to give the site a fresh, polished appearance.

Mobile responsiveness and streamlined navigation were prioritised to ensure an intuitive browsing experience across all devices. Enhanced service pages were developed to clearly present Hirison Construction’s expertise, industry experience, and service offerings, while SEO-friendly structures were implemented to improve search engine visibility.

Additional backend improvements ensured that the new site would be easy for the Hirison team to manage internally—enabling them to add content, update features, and keep the site secure without external technical intervention.

Impact

The newly rebuilt Hirison Construction website now functions as a powerful, user-friendly platform that supports the company’s growth and marketing efforts. The improved navigation, responsive design, and optimised content have enhanced the user experience, leading to increased engagement and more enquiries.

With modern backend capabilities, Hirison Construction can now update and maintain their site independently, ensuring it remains secure, relevant, and aligned with their evolving business needs. The redesign not only resolved previous technical issues but also elevated their online presence, positioning Hirison Construction as a trusted, professional name in Melbourne’s construction and renovation industry.