Melbourne Storage Racks
Web Design & Development
Melbourne Storage racks is locally operated wholesale family-owned business based in northern suburb of Melbourne. They provide flexible home garage storage solutions and light warehouse storage solution to the local community since 2019.
Their product range includes multi-use garage shelving, light warehouse shelving, storage cages, and supermarket shelving. All their shelving units come in different sizes and load capacities to cater to the needs of their valuable customers.
Transformation
Visit Website
https://melbournestorageracks.com.au
Before
After
Objective
The objective of Melbourne Storage Racks was to provide its clients with the most effective platform possible to promote their storage solutions and services. They recognised that enhancing the overall digital experience would complement their existing marketing strategy. The goal was to communicate their message clearly to a target audience, improve sales, and build customer loyalty. Unfortunately, their most significant value proposition and unique selling points were being overlooked on the previous website.
As is often the case, the intended message differed from the one being delivered. Melbourne Storage Racks enlisted the expertise of Star Digital Marketing to help redesign their website and create a more engaging, attention-grabbing experience for clients and customers. They acknowledged that their website was outdated, lacked visual appeal, and failed to align the brand’s value propositions with the business’s industry expertise.
They sought to transform the website’s appearance and user-friendliness, making it easier for customers to find specific products and services.
Approach
The Melbourne Storage Racks website was designed to revitalise the company’s online presence, showcase its credibility, and highlight the team’s expertise and experience.
Our goal was to create a dynamic and distinctive design that the team could maintain over the company’s life. The Star team collaborated closely with Melbourne Storage Racks to ensure that their branding message and unique selling propositions were emphasised on every page.
We aimed to craft a professional yet approachable atmosphere that reflected the company’s identity. It was crucial that the site catered to the diverse needs of potential customers across Melbourne, ensuring a seamless content strategy that allowed various user personas to navigate the site with ease and enjoy a strong user experience.
For the Melbourne Storage Racks team, punctuality, professionalism, and reliability are essential values. These qualities were woven throughout the site’s content and design to entice visitors to connect with them instantly.
Impact
Star Digital Marketing drew upon its expertise in organic search traffic and conversion rates to ensure that the new Melbourne Storage Racks website would be a success. The updated digital marketing strategy not only preserved the previous levels of web traffic but also led to increased conversion rates.
Enhanced page structures have significantly improved user engagement, allowing visitors to interact more effectively with the content. Additionally, the use of prominent Call-to-Actions has further leveraged user traffic, capitalising on the company’s existing SEO efforts and resulting in higher conversions and client acquisition.
Adoptive
Responsive
Fast
Technologies
WordPress
Elementor
WooCommerce
Colours
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