As a business owner, you can’t afford to ignore the power of social media. With over 3 billion people using social media around the world, it’s becoming increasingly difficult for businesses to reach their target audiences without a strong social media presence.
However, many business owners still believe in some common myths about social media marketing, which can hold them back from achieving success. Let’s take a look at some of these myths and dispel them once and for all.
- Myth #1: My clients are not active on social media.
This simply isn’t true. In fact, research shows that over 80% of people are active on social media, and that number is only going to grow in the years to come. Businesses that don’t have a social media presence are missing out on a huge opportunity to reach their target audiences.
- Myth #2: You need to be on every social media platform.
Another common myth about social media marketing is that you need to be present on every single social media platform in order to be successful. This simply isn’t true. It’s better to focus your energy on a few well-chosen networks that are most relevant to your business and where your target audience is most active. Trying to maintain a presence on too many networks will spread you thin and make it difficult to produce quality content.
- Myth #3: Social media marketing is free.
While it is true that you don’t have to spend any money to create a profile on most social media platforms, that doesn’t mean that social media marketing is free. In order to be successful with social media marketing, you need to invest time and effort into creating quality content, engaging with your audience, and growing your following. If you’re not willing to do this, then you’re not going to see any results from your social media marketing efforts.
- Myth #4: You should only focus on gaining customers’ fans and followers.
While it’s certainly important to build a following of potential customers, it’s also important to engage with other users who may not be in your target market. These users can help spread the word about your business to their own networks, which can ultimately lead to more customers.
- Myth #5: Posts are only scheduled during the workweek.
Studies have shown that people are actually more likely to engage with content that is posted on weekends. So don’t be afraid to mix things up and post on Saturdays and Sundays as well as during the weekdays.
- Myth #6: Respond immediately to social activity.
This isn’t always possible or necessary. It’s more important to focus on quality over quantity when it comes to responding to comments and messages. A thoughtful, well-written response is more likely to make an impact than a hasty reply that doesn’t really add anything of value.
- Myth #7: Social media marketing strategies do not produce measurable results.
The truth is that social media can be an extremely effective way to generate leads, build brand awareness, and drive sales — but only if it’s done correctly. When done properly, social media marketing should be an integral part of your overall marketing strategy — not an afterthought or something you do just for fun.
- Myth #8: Only your friends and coworkers will need to like your posts.
While it’s great to have support from your personal network, you’ll need to do more than that to build a successful social media following for your business. You should be actively seeking out new fans and followers who are interested in what you have to say.
- Myth #9: Social media marketing is all about selling.
Wrong! While selling may be one of your goals, it should not be your only focus. The most successful brands use social media to build relationships with their customers and create valuable content that engages and entertains them.
- Myth #10: Social media is only used by teenagers.
While younger generations are certainly active on social media, the platform is popular with people of all ages. In fact, over 60% of adults aged 65+ use social media regularly.
With social media changing every day, it can be hard to keep up with the latest trends and best practices. That’s where Star Digital Marketing comes in! We’re your one-stop shop for all things social media, and we’re here to help you make sense of the ever-changing landscape.
From Facebook and Twitter to Snapchat and Instagram, we know all the ins and outs of each platform. We’ll help you create a social media strategy that works for your business, and we’ll make sure you’re always up-to-date on the latest changes and developments.
Don’t waste any more time struggling to keep up with social media – let us take care of it for you! Contact Star Digital Marketing today.