According to Neil Patel one of Forbes’ “Top 10 Marketers,” knowing your customer better than they do is vital. The first step in achieving this goal is a discovery call. A discovery call should be done before starting any marketing procedures to understand your client, their company objectives, pain spots, value proposition, and mission statement. What are the most important questions to ask in order to ensure you receive all of the information you need to get off on the right foot?
Question 1. Why do customers choose you?
Strengths must be communicated to your clients. Do they offer the highest-quality product? Are they the cheapest? Perhaps they’re entirely new? Regardless, every client that comes to you has a unique selling proposition (USP). This is their core product; it’s what makes them unique. The first step in planning how to develop your customer
Question 2. Why don’t customers choose you?
It’s critical to recognise a client’s shortcomings as well as their strengths. Is there any way leads might be lost in the thought process? Are prices greater than those of their competitors? Knowing where your clients’ pain spots are can help you determine where you should concentrate your efforts. Avoiding flaws is a mistake; face them instead.
Question 3. Who are your buyer personas?
There are several questions that go along with this. Demographics such as age, income, job, education, etc., are key to building a company’s buyer personas. Your buyer personas are essentially fictional representations of your ideal customer and help us determine who we are trying to target. Who is the decision-maker that you should be appealing to? What problems are potential customers having that lead them to seek your business out? Where would they look to find your service? With so many important questions to ask, it may be hard to know where to start. Fortunately, HubSpot has created a helpful guide to get started. It’s important to understand every aspect of the buyer persona. You can’t market to a person you don’t understand!
Question 4. What is the lifetime value of a cUSTOMER?
As a marketer, your value comes from increasing the revenue of your client. To show your client a return on their investment, you must first bring the success, then demonstrate it to them. Setting a benchmark for an accurate cost per lead based on how much one new customer adds to your client is essential. If your cost per lead is $45, but the client only earns $50 from that lead, you’ll need to change your approach. However, if the cost per lead is $45 and the client will make $4,000, we will spend all day!
Having an effective discovery call is only the beginning of a successful service encounter. With these four questions, you’ll find out about the company’s strengths and flaws, as well as who to target and how much a client is worth to them. The responses you get will help you grasp your client better, as well as how to best assist them.