The Signal

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Field notes, teardowns and plain-English explainers on AI search, SEO, web design and the machinery behind getting found.

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Why Video Testimonials Are Important for Landing Pages

Why Video Testimonials Are Important for Landing Pages

In order to create an engaging and effective landing page, businesses need to consider many different factors. The layout, design, and copy all play a crucial role in conversion rates. In recent years, another element that has been gaining popularity is the use of video testimonials. Adding a video testimonial to a landing page can […]

What You Should Know About Content Engagement

What You Should Know About Content Engagement

Have you ever scrolled through your Facebook feed, stopping to read some articles and completely ignoring others? What made you stop and read certain posts while scrolling past others? The answer is engaging content. Engaging content is the key to getting readers to stick around, whether you’re writing a blog post, an article, or even […]

Understanding Interactive Content And Its Potential to Increase User Engagement

With so much content available at our fingertips, it can be challenging to make our work stand out. However, by understanding interactive content and its potential, we can engage users in a way that draws them into our message.  Interactive content is any type of content that invites users to take action, rather than simply […]