It’s not only about your colour palette and logo when it comes to branding. Branding is everything a client does with your firm. Your brand is the sum of all of these elements, which work together to create your company’s identity. Making decisions must be deliberate since they have an impact on the customer’s view of you. Customers switch brands as frequently as 60% owing to a bad experience. When you pay for repairs, as in all personal relationships, surprises and inconsistencies make you feel uneasy, which is something you don’t want with your customers.
What is the significance of maintaining a consistent brand identity?
You want your brand to be recognised as trustworthy and dependable. When you project a unified and consistent face, this kind of positive association is formed. Brand consistency entails that clients recognize your business the next time they see it. When you visit McDonald’s, you get the same level of customer service, the same food, and consistent imagery in every location. Customer loyalty has been built over decades of this consistency.
How do you keep your brand’s identity?
Brand consistency is all about keeping consistent in a few specific areas. It’s the interplay of these categories that give your brand its own personality. Every company should have its own distinct brand standards, which are a list of regulations for the building blocks of a brand. Personality, colour, logo, typeface, and imagery are all important factors to consider.
Personality
Your brand should have its own personality, so it must feel like a person. A law firm is, for example, considerably more serious than a toy shop. Your personality should influence all of your branding decisions. It has an impact on how you will utilise colour, typefaces, images, and so on.
Colour
There are a few methods to use colour, although the goal should be to stay consistent with the selected personality. For trustworthy firms wanting to appear simple, monochromatic is ideal. It will also be the simplest to maintain. Simpler, analogous palettes allow for more creativity and convey a more active and pleasant brand. The colours you pick for your company’s branding should reflect how active and vibrant it is. High-end fashion tends to use muted and serious colour palettes to appeal to the correct high-end consumer. The colour you choose for your brand has the potential to affect all aspects of it, thus careful consideration must be given to it.
Logo
A logo is a visual representation of your company’s identity. It is the first impression that distinguishes you from your rivals and serves as the basis for your brand’s identity. Consumers make decisions quickly, therefore having a fantastic logo that may voice your firm’s message in a matter of seconds is critical.
Consider the logos you may recall. You’re probably thinking about Apple or Walmart, for example. The logos, on the other hand, have remained consistent over time, which gives them brand recognition and a priceless commodity. //
Typography
The typefaces you choose, such as colour, should continue the narrative you are attempting to convey based on the personality you have chosen for your brand. For respectable and serious companies, serif typefaces, such as Times New Roman or Garamond, are more conventional. Modern and clean designs that are more direct and contemporary utilise sans-serif typefaces like Helvetica and Future. In less common brands, fonts such as slab serif, handwritten, and script scripts may be used to add drama and quirkiness. Comic Sans should only be utilized in kindergarten classrooms without exception.
Imagery
The imagery comes in the form of photographs, pictures, graphics, and iconography. These are the visual components employed to add depth and variety to the brand. This is where brands tend to become adrift. We’ve been talking about the basic foundations on which everything else is based up until now. Imagery, on the other hand, is considerably more complicated and requires a much greater number of regulations to follow.
To create a solid and useable brand identity, all of these elements must be present in your brand identity guidelines.
What are some of the advantages of maintaining a consistent brand identity?
Consumers want to do business with firms with which they are familiar. Because you have demonstrated that you can be consistent and provide precisely what they desire, they feel they know what to anticipate. People who feel like they know you will be more comfortable with you. Your brand’s consistency also distinguishes you from the competition. Every distinct brand has its own meaning, much as every person expresses themselves in his or her own way. The aim of branding is to set yourself apart from the many other businesses on the market.
Excellent branding is essential for a successful business. Companies frequently underestimate the significance of good branding, but having a solid foundation simply attracts better consumers and fosters brand loyalty. We’d be delighted to assist you to create a strategic and consistent brand by sharing your story if you need help developing either.
