Traditional marketers and senior managers may be unfamiliar with inbound marketing, which is why it’s important to define what comprises content marketing and what the success indicators are. This description by Joe Pullizi of the Content Marketing Institute is useful since it encapsulates the objectives of content marketing:
Web content is one of the most effective types of marketing when done correctly. The objective of online content marketing is not to sell items and services; instead, it’s to attract, acquire, and engage a clearly defined and understood target audience in order to encourage profitable client action.
The definition states that content marketing must ultimately lead to commercial goals and covers the whole customer lifecycle for different audiences and personas.
The following page continues to explain how a successful content marketing strategy should function, stressing the need for content repurposing and outreach coordination with influencers.
Why does content marketing matter?
Your team may still be operating in a small-minded manner, believing that content strategy is simply about product content. It’s actually much broader than that these days. In reality, we see it as a method of unifying ALL digital marketing communications toward customer acquisition, retention, and growth objectives.
What’s the difference between content marketing and social media?
For many businesses, social media marketing is often the first natural step since platforms are free, accessible, and simple to use, with content that is short and easy to create and share.
The aim of content marketing for businesses is to create long-form, authoritative material that increases their position as thought leaders and attracts and retains visitors to their websites.
Despite the similarities between content marketing and social media marketing, establishing a definition of what is accomplished in content marketing with respect to social media marketing is critical to content marketing success. Despite the similarities between the two fields, medium-specificity of ideas, goals, methods, and measures distinguishes them.