How Dirty Data Affects Your Revenue Operations

    You’re making business decisions on the basis of either best assumptions or, much worse, completely incorrect data if your CRM doesn’t contain enough prospect and client information. It is no longer acceptable in today’s market to lead your company by instinct or intuition. Sure, those are significant, but you need a data-driven approach […]

Stop Wasting Money With the Yellow Pages!

It’s that time of year again, and the Yellow Pages ad renewals have begun. I’ve taken calls for some of our clients, and I’ll admit that the sales people are well-trained and persistent. They provide statistics as well as “warrants” to try to persuade you that the YellowPages are still important. Despite their seductive arguments, […]

What Is a Content Marketing Strategy, and Why Do I Need One Now?

What is a content marketing strategy? The objective of content marketing is to create and distribute relevant and valuable content in order to foster connections and influence client behavior. It differs from past sales in a number of key ways. While cold calling interrupts consumers at their most vulnerable, content marketing draws an audience by […]

What is Content Marketing for Denver?

Traditional marketers and senior managers may be unfamiliar with inbound marketing, which is why it’s important to define what comprises content marketing and what the success indicators are. This description by Joe Pullizi of the Content Marketing Institute is useful since it encapsulates the objectives of content marketing: Web content is one of the most […]

How to Get to Page One of Google

Getting ranked on page 1 of Google searches is the holy grail of SEO. Why is this so significant? How about a statistic? The first page of Google search engine results receives over 90% of all clicks from users. So, now that we’ve established the significance of achieving to the top of Google, let’s discuss […]

LinkedIn: Social Media for Business

LinkedIn is a social networking platform for businesses. Today’s most popular professional social networking site has over 135 million members and, unlike Facebook, caters to corporate executives. If you run a business, it’s critical that you have a strong presence on LinkedIn. You’re losing out on important connections and growth if you don’t. The most […]

The Importance of Quality Content Creation

The manner in which businesses attract consumers has evolved dramatically. It is no longer enough to offer a high-quality product/service and advertise on television, radio, and in print. People have gotten adept at tuning out intrusive advertising. Consumers are increasingly turning to the internet to discover product and service providers, paying careful attention to the […]